Beyoncé marked the launch of hair care brand Cécred with a big party — and a hair change!
Ms Knowles-Carter, 42, arrived at her event – an intimate party at the Revery in Los Angeles – in a Prabal Gurung look with honey-coloured hair.
Her hair color is a deeper, warmer blonde than the platinum shade that her colorist Rita Hazan called “frozen” and she only sported on February 15 when she stepped out for the Netflix premiere of BFF Kelly Rowand in New York.
Hazan hasn’t named this color yet, but it’s reminiscent of “Crème Brûlée Blonde,” as Hazan called the multi-dimensional shade she gave the Queen over the summer while traveling the U.S. on her Renaissance World Tour.
Beyoncé’s hair care brand Cécred is here to enhance your routine
Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on February 20 in Los Angeles.
Julian Dakdouk/Parkwood Media/WireImage
As for her outfit, it consisted of an open white cotton silk kurta blouse over a hand-pleated pleated sari and dhoti pants from the designer’s Spring-Summer 2024 collection. She paired it with De Beers jewelry, including a Metamorphosis by De Beers ‘Prelude necklace and brooch ‘, bright autumn diamond earrings and Cipher diamond ring.
Guring took to Instagram to note the “special” moment.
“The Spring 2024 collection was honest because it explored the ideas of West and East, jugalbandi or a mix of ideas, cultures, shapes, silhouettes, a magical place of dichotomies that I personally love to exist in and thrive on,” shared Gurung.
The designer continued: “These pants… although at first in the West they were disturbing and uncomfortable due to their unfamiliar silhouettes, over time they became a symbol of the very connection I was trying to achieve – the meeting point of different worlds, cultures, continents, ideas, etc. for creating a magical moment. And for me personally, that’s it.”
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Beyoncé and Tina Knowles celebrate the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on February 20 in Los Angeles.
Julian Dakdouk/Parkwood Media/WireImage
Gurung then shouted out the beauty icon and boss. “My favorite diva of all time, Queen B, seamlessly navigates different cultures, styles, silhouettes, genres, etc., as she does with her music. So she rules supreme.”
The designer ended his note by thanking Beyoncé and her stylist Shiona Turina.
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Beyoncé celebrated the debut of Cécred alongside her mother, Tina Knowles (who is her brand’s VP), Grace Ray (CEO), Neal Farinah (Beyoncé’s longtime hairstylist and Cécred’s lead global stylist) and Dr. Kari Williams (the brand’s head of education), as and Taraji P. Henson, Gabrielle Union, Tia Mowry and Holly Robinson Peete.
At the star-studded event, guests were treated to words from the founder and mother of the brand, along with a hair show.
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Beyoncé celebrates the launch of her hair care line, CÉCRED, with an intimate gathering at Revery LA on February 20 in Los Angeles.
Julian Dakdouk/Parkwood Media/WireImage
Earlier in the day, Cécred launched its Foundation collection, eight products formulated to promote scalp and hair health.
The eight-piece Foundation collection includes a purifying shampoo and scalp scrub ($38), a hydrating shampoo ($30), a deep moisturizing conditioner ($38), a reconstructive mask ($42), a fermented rice and rose protein ritual ($52 for 4 treatments ). ) to be mixed with Ritual Shaking Vessel ($20), Moisture Sealing Lotion ($38), and Nourishing Hair Oil ($44).
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The mega-star week had even more milestones. Yesterday, her charity, BeyGOOD, announced a partnership with Cécredo to award $500,000 annually to support cosmetology school scholarships and salon business grants in various cities across the US
Additionally, it was announced yesterday that the “Texas Hold ‘Em” singer became the first black singer to top the Hot Country Songs chart with a single.
Categories: Trends
Source: HIS Education