CHOCOLATE fans have been left fuming after Cadbury quietly discontinued the popular chocolate bar.
The chocolate giant launched its Dairy Milk bar with 30 percent less sugar just four years after its launch.
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Cadbury confirmed they have ‘regrettably taken the decision’ to withdraw the bottom sugar bar from saleCredit: Getty
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In recent weeks, customers have noticed that the choc treats are running low on stock
The lower-calorie option, which first appeared on shelves in 2019, will no longer be available to buy because “demand for this product has fallen”, Cadbury confirmed.
Mondelez – formerly Kraft – which bought Cadbury back in 2010 – has launched an 85g bar as a slightly healthier alternative to the iconic Dairy Milk.
And at the time, they promised the 30 percent less sugar bar was “just as irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30 percent less sugar and satisfaction in every single bite.”
The vegetarian-friendly bar is also “made with sustainably sourced cocoa,” Mondelez executives confirmed at the launch.
But just four years later, Mondelez said they had “unfortunately made the decision to delist”.
Shoppers have noticed that the treat is disappearing from supermarket shelves or that shortage signs are being posted where it is usually in stock.
One choc fan said: “I’m devastated they’ve pulled this option off the shelves, it just seems like another decision to cut costs at the expense of quality or variety.
“That’s my evening routine ruined!”
A spokesperson for Mondelez said: “Cadbury has been producing beloved treats for almost 200 years.
“This heritage means we have a deep understanding of our consumers and enables us to continuously innovate, developing new products that meet their changing tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk with 30 percent less sugar after significant investment over three years.
“Not only did we invest heavily in developing a bar that consumers told us tasted great – but also in promoting it through a nationwide marketing campaign.
“Despite these efforts, demand for this product has fallen and unfortunately we have made the decision to delist it.”
Cadbury bosses have previously said they thought the low-calorie chocolate would become as popular as Diet Coke, vowing to keep lighter versions on the market.
But following the latest product cuts, a spokesperson added: “We understand that some consumers will be disappointed by this news, but they can be sure that we will continue to invest and innovate and bring our consumers more choice for wellbeing.
“For example, we recently launched Cadbury Delights, a delicious new range of sweets under 100 calories per bar.”
Cadbury fans were left reeling a few weeks ago when individual sales of Buttons Treatsize were discontinued.
The popular 14.4g party bag will now only be available in multipacks, while the 40g and 119g bags will remain available for single purchase in stores.
And Cadbury in Australia got rid of four flavors in its Roses chocolate box – cutting hazelnut creme crisp, peppermint creme crunch, white raspberry and dark mocha nougat.
But they’re bringing back three old favorites – orange, strawberry and peppermint cream – as well as a new soft-centred chocolate – passionfruit delight.
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Source: HIS Education