CADBURY’s has been stripped of its prestigious title after 170 years – along with 100 other iconic brands.
Controversially, the chocolate giant is missing from the 400 companies that received the King’s Royal Warrant this year – a coveted mark of recognition.
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Cadbury has been stripped of its royal warrant Credit: Getty
All companies that were denied the desired recognition were notified by letter, according to the Mail on Sunday.
Cadbury was first awarded the title by Queen Victoria in 1854.
The beloved confectionary company was awarded the status for the second time in 1955 by the late Queen Elizabeth II. – who is known to have loved Bournville – until her death in 2022.
The brands were not given a reason for their delisting, per protocol, but it is believed that health-loving Charles may be less enamored of the nation’s favorite chocolate brand than his mother.
Julian Payne, the king’s former communications secretary, previously told The Times all about the king’s healthy routine, which includes a five-step exercise plan and a nutritious diet.
He said: “He generally eats extremely healthy, organic food and doesn’t drink much alcohol.”
And Australian politician Steven Miles told The Sun how the monarch turned down his homeland’s signature Lamington cake, a sponge dipped in chocolate and coconut, while on a trip to Queensland.
However, Nestle, owner of Smarties and Milkybar, maker of luxury Bittermint Bendicks and London fine chocolate shop Prestat retained the title.
The monarch reportedly kept a total of 386 orders issued by the late Queen, including Kellogg’s cereal and Moet champagne.
Insiders say the decision to allow the supplier to use the Royal Arms reflects the spending of the entire household, not just King, as well as factors such as sustainability.
Cadbury is joining forces with the legendary biscuit brand for a new chocolate bar
It is understood that consumption of Cadbury products by the royal family has decreased in recent years.
In addition to Cadbury, 100 other companies were removed from the list.
This could either be because they failed to keep their prize or chose not to re-apply – or because their application is still ongoing, as in the case of health and beauty retailer Boots.
Among those excluded is Unilever, which owns the country’s most divisive store, Marmite – as well as Walls and Hellmanns.
Cadbury’s is responsible for some of the UK’s best-selling chocolate products – including Heroes, a Christmas favourite.
It also recently introduced some brand new additions – including the Breakaway Cookie Dough X Twirl Bar.
And it’s reintroduced some old favorites — like the White Chocolate Creme Egg and Caramilk Crunchie Bites.
However, the brand has controversially dropped some festive favorites this season – including Dairy Milk Daim Little Robins.
A spokesman for Mondelez International, which owns Cadbury’s, told The Sun: “Cadbury is a much-loved brand that has been part of British life for generations and remains the nation’s favorite chocolate.
“While we are disappointed to be one of hundreds of other UK companies and brands not awarded the new order, we are proud to have previously held one and fully respect the decision.”
A spokesperson for Unilever said: “We are very proud of the long history of our brands supplying the Royal Household and the commissions they have been awarded over that time, most recently by Her Majesty Queen Elizabeth II.
“Granting royal warrants is a matter for the royal household.”
How to save on chocolate
We all like a little chocolate now and then, but you don’t have to break the bank buying your favorite bar.
Consumer journalist Sam Walker reveals how to cut costs…
Choose your own brand – if you’re not too concerned about taste and just want to satisfy your chocolate cravings, you’ll save money by buying own brand bars at the supermarket.
Shop – if you’ve spotted your favorite variety in the supermarket, be sure to check if it’s cheaper elsewhere.
Websites such as Trolley.co.uk allow you to compare product prices across all the major chains to see if you’re getting the best deal.
Watch out for yellow stickers – supermarket staff put yellow and sometimes orange and red stickers on products to show they are discounted.
They usually do this if the product is about to expire or the packaging is slightly damaged.
Buy bigger bars – usually, but not always, chocolate is cheaper per 100g the bigger the bar.
So if you have an appetite and were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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Source: HIS Education