Camila and Matthew McConaughey Go Pantless (Again!) to Play Croquet in Cheeky Campaign for Their Pantalones Tequila

Camila McConaughey and Matthew McConaughey are really sticking to their “no pants” policy!

The pair, who launched Pantalones Organic Tequila in October, have now shot a few pantsless ads as a cheeky nod to the brand’s name. Their latest pantsless activity? Cricket.

In a photo shared exclusively with PEOPLE first, the duo can be seen playing croquet in a sunny backyard. Their bottom halves contrast with their dapper ensembles – a sweater for Camila and a three-piece suit on top for Matthew. Below the belt, they’re both pantless (with a bit of action blur that makes the ad safe for work) as they stare dead into the camera.

The hilarious statement reflects Pantalones’ overall message of not taking life too seriously. And the powerful duo proves it again and again.

Matthew McConaughey and Camila McConaughey.

Pantalones organic tequila

Camila and Matthew McConaughey Play Pickleball Without Pants for Their Tequila Company — Watch!

In a clip taken earlier in May, Matthew and Camila played a wicked game of pickleball without their pants in honor of Cinco de Mayo and a pickle margarita cocktail recipe.

The video shows the two of them driving a bar cart onto the field. “Après pickleball,” Matthew said at the start of the clip. “Is that actually a thing? Well now it is.”

In the video, Camila introduced a salty margarita that includes only a few simple ingredients: ice, jalapeños, pickle juice, lime juice, agave and, of course, Pantalones organic tequila.

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“Your best serve of the day,” Camila joked to Matthew as he served her a glass on the court.

The goofy clip ended with the pair playing pickleball with no pants on, their bottom halves blurred as they bent over to hit balls over the net.

Camila and Matthew McConaughey go pantsless to announce their new Organic Tequila Pantalones — watch

“Tequila is precious to us, not pants,” Matthew and Camila said in a statement. “With the explosion in tequila’s popularity, a certain level of conceit has crept into the category. People now talk about tequila like they talk about wine. While we’re all for the passion for tequila, we wanted to remind people that it’s primarily for fun.

The couple added: “That’s where the name Pantalones comes from and that’s why you won’t see us wearing them.”

Categories: Trends
Source: HIS Education