The rapper tries out a new shade of Duck Plump lip gloss in the brand’s first Super Bowl ad
Cardi B is ready to steal the Super Bowl 2024 lights.
The “Bongos” rapper, 31, is set to star in a new game-day ad for NYX Professional Makeup, marking her first beauty partnership.
“NYX is a brand I’ve used since high school and that’s why it’s so special to work with them on this campaign,” the Bronx native shared in a press release. “NYX has always made the best, affordable products, and that’s why I still use them today. We had so much fun making this over-the-top, hilarious ad, and I can’t wait for everyone to see it.”
The makeup brand released a teaser on Thursday ahead of the commercial’s big premiere on February 11.
All about the 2024 Super Bowl performers, from Usher to Reba McEntire
In the 15-second clip, the Grammy winner holds a tube of the brand’s Duck Plump gloss and gives it a suspicious look.
“NYX Duck Plump? That’s suspicious. That’s strange. weird,”, she says as the camera zooms in on her face with every word. The line refers to her audio recording that went viral on TikTok.
Cardi B applies gloss to her lips (the perfect finishing touch to her pink glam), before the video cuts to the artist’s signature laugh.
According to a press release, the full 30-second ad “aims to flip the script on male stereotypes” with a strong female cast led by Cardi B and a tongue-in-cheek look at the lip product’s “filling sensation.”
Cardi B for NYX Professional Makeup.
NYX cosmetics
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Duck Plump’s new vibrant red shade, “Cherry Spice” (which launched February 1st exclusively at nyxcosmetics.com and at ULTA Beauty) will take front and center in Cardi’s awesome soccer glow.
Fans can cheer on Cardi B and NYX through digital, social and real-life interactions, including tailgates at select ULTA stores across the US. They can also expect new surprises on NYX’s social media channels, including TikTok, Instagram and X (formerly Twitter), making this a touchdown collaboration.
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NYX Professional Makeup is launching a “Cherry Spice” shade of its Duck Plump Lip Gloss ahead of the 2024 Super Bowl.
NYX cosmetics
Usher teases 2024 Super Bowl halftime performance: ‘It’s going to be a celebration’
The Super Bowl will be held at Allegiant Stadium in Las Vegas, and the Kansas City Chiefs and San Francisco 49ers will compete for the silver medal. Usher will headline the halftime show, marking his second appearance on the iconic stage since performing with the Black Eyed Peas in 2011.
This year’s match will bring all the stars to the desert, from record-breaking footballers to their beautiful wives and girlfriends and a host of other stars ready to party in the entertainment capital of the world.
Categories: Trends
Source: HIS Education