ITALIAN-style Birra Moretti is shifting more pints than Carling to become Britain’s best-selling draft beer.
Punters spent £246.7m on Moretta in the latest quarter – increasing sales by 9.6 per cent compared to the same three-month period last year.
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Carling, brewed in Burton upon Trent, Staffs, has lost its top spot as Britain’s best-selling draft beer
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Italian-style Birra Moretti trades more pints than Carling to become Britain’s best-selling draft beerCredit: Alamy
Heineken’s owners, who bought the Italian company in 1996, put the increase down to pub-goers opting for more premium pints despite an overall decline in beer drinking.
It was also fueled by a multi-million dollar nationwide marketing campaign to launch unfiltered Birr Moretti Sale Di Mare.
Heineken’s Veronica Sica said that Brits love Mediterranean-themed beers, showing “an increased importance of premium experiences and a willingness to pay more for them”.
Moretti is produced in Manchester, while Coors-owned Carling is produced in Burton upon Trent, Staffs.
The American giant also produces Madrí Exceptional — which is marketed as Madrid’s Modern Lager even though it’s brewed in Yorkshire.
Data firm NIQ said its sales reached £93.3m last year.
Cruzcampo, Birrificio Angelo Poretti, Peroni and San Miguel also did well.
Industry analysts CGA say last year’s top ten beers also included Foster’s, Stella Artois and Tennent’s.
How to save on beer
Happy hours are still big business, but signing up for certain apps can be the key to free stuff.
The Young’s On Tap app delivers treats and rewards, including discounts, directly to your mobile phone.
Give pubs a boost as Labor promises new powers to protect drunkards facing closure – and hints beer duty will be frozen
Ember Inns and Greene King offer similar deals through their apps.
Every year, Wetherspoons cuts food and drink prices in all its pubs across the UK for one day only.
The popular pub chain is giving customers a 7.5% discount on Tax Equality Day.
This year it falls on Thursday, September 12.
If you’re a fan of bottled beer, you’ll usually save a few pennies by switching to draft beer. But have you thought about buying your own mini kegs for the home?
Tesco is selling a one liter cask of Adnams Bitter for £17.50, which is £3.50 per litre.
Buy the same beer in bottles and you’ll spend £4.20 per litre.
Sign up to become a member of the campaign for real alcohol — Camra — and reap some serious benefits.
For £30 a year, members get a wide range of offers, including discounts at more than 3,300 pubs across the country.
Find out if your local is part of the scheme at camra.org.uk/discountscheme.
You could save by choosing pubs that sell their own brewed pale ale.
They will be sold at a lower price per pint than those from an outside brewery, according to The Good Pub Guide.
You can also opt for lower alcohol beers, as they tend to be cheaper — great if you just like the taste of beer.
Meanwhile, Heineken has announced plans to invest £39m to help reopen 62 UK pubs that have previously closed.
It will also invest hundreds of thousands of pounds in refurbishing 94 of its current watering holes.
By the end of the year, Heineken aims to reopen 156 such pubs from the start of 2023, reducing the number of closed pubs in its estate to pre-pandemic levels.
Meanwhile, we’ve been testing the best Spanish major in UK supermarkets – and the tasty winner was from a bargain store in Iceland.
HEINEKEN HISTORY UK
HEINEKEN NV is a Dutch multinational brewing company founded in 1864 by Gerard Adriaan Heineken in Amsterdam.
The beer giant’s UK business dates back to 1864 when it first started exporting beer to the UK market.
It wasn’t until the late 2000s that Heineken expanded its UK presence to a whole new level when it took over Scottish and Newcastle (S&N).
The British brewery, which owned well-known brands including Strongbow, Bullmers, John Smith’s and Newcastle Brown Ale, was snapped up by Heineken in 2008.
The acquisition also saw the ownership of thousands of S&N’s pubs, which Heineken soon rebranded as Star Pubs & Bars.
As of 2024, Heineken operates over 2,400 of these sites.
The beer giant has also produced over 300 brands and 165 breweries worldwide.
Famous brands produced by Heineken also include:
- Amstel
- Moretti
- Tiger
- The desperate
- Red stripe
- Kingfisher
- Old Mout Cider
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Categories: Optical Illusion
Source: HIS Education