Baz Luhrmann streaming release date Elvis Presley It may be later than expected. The music biopic starring Austin Butler was a hit at the box office over the summer. Although it has been more than a month since the film was released, Elvis Presley continues to shock theaters around the world. The film grossed over $130 million domestically and became a Warner Bros. film. The fourth most successful movie since the start of the pandemic.
Over the past two years, Warner Bros. Streaming platform HBO Max has been a favorite among moviegoers eager to watch the studio’s new releases without having to make the trek to a movie theater. Many moviegoers were and still are hesitant to return to public spaces due to the pandemic. To address these issues, HBO Max launched Project Popcorn in 2020, the brainchild of former WarnerMedia CEO Jason Kilar. The popcorn project allows all Warner Bros. to participate. Theatrical movies will be available “day and date” simultaneously on HBO Max in 2021, then on streaming after a 45-day theatrical window in 2022.Although this ambitious plan did not receive a positive response from film producers, it allowed audiences to watch blockbusters such as Godzilla vs. Kong and dune On the same day, they premiered in the theater from the comfort of their living room.
However, the days of the popcorn program appear to be coming to an end.Warner Bros. Discovery second-quarter earnings call (via decision maker) revealed to those eager to see Elvis Presley exist The wait for HBO Max may be longer than expected. Elvis Presley It will be available for purchase and rental on digital platforms at premium prices on August 9, but will not be available to stream on HBO Max. Going forward, the studio will reportedly evaluate theatrical releases on HBO Max on a case-by-case basis.
David Zaslav, chief executive of recently merged Warner Bros. Discovery, said the decision to abandon the popcorn program was purely economic. Zaslav said on Thursday’s earnings call, “We couldn’t find the right financial justification for the idea of expensive movies going straight to streaming. […] We are undergoing a strategic shift.As part of this, we’ve been in town talking about our commitment to theater exhibitions and theater windows” Considering the very public protests against direct-to-streaming plans from filmmakers in the first place, it’s not surprising that the company wants to switch back to an all-theatrical release plan as soon as possible. Warner Bros. may also want to do so by getting audiences back to theaters Maximizing profits, this will undoubtedly make more than the $14.99 monthly subscription fee for HBO Max.
For now, the exact streaming release date Elvis Presley Yet to be confirmed. It’s unclear whether the studio will choose to continue sending some movies to HBO Max after the 45 days, or if all upcoming major releases will have a longer theatrical release window from now on.Maybe Warner Bros. is planning to only keep big office winners like this Elvis Presley A longer run in theaters could signal more changes for the company and its future.
Source: Warner Bros. Discovery Channel (via Decider)