Fireball Whiskey gives football fans a reason to cry.
The spirits brand announced this week that it will produce unique whiskeys made from real human tears.
Called Crierball, the limited edition will mix “emotion with flavor for an unforgettable drinking experience” to “capture the true spirit of game day, mixing the emotions of nail-biting finishes and heartbreak with Fireball’s iconic sweet cinnamon flavor,” the brand said in a press release. obtained by PEOPLE.
“There are few things in soccer — except Fireball, of course — that beat the sweet taste of victory, especially when that W comes at the expense of your biggest rivals,” said Danny Suich, Global Brand Director for Fireball. “Our brand is all about embracing that competitive spirit, but amping it up with a little more spice.”
He added: “We’re on a mission to capture the spirit of the rivalry — or the tears of the losers — at this season’s biggest games. The expected result? A one-of-a-kind bottle of whiskey sure to become the ultimate showpiece, allowing for ultimate bragging rights next season.”
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Two bottles of Fireball whiskey.
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To make the brew, Fireball workers will be deployed to the most anticipated professional and college rivalry games of the current football season, including the Philadelphia Eagles vs. Dallas Cowboys game on Nov. 10, the Green Bay Packers vs. Chicago Bears game on Nov. 17, and the Auburn Tigers vs. Alabama Crimson Tide November 30.
There, they will wear “Fireball Tear Collector” uniforms and ask fans to shed tears as they leave stadiums after their team loses.
Fireball employees will collect fluids using sealed jars and tear droppers, which “will be sterilized and limited to one use per person for maximum hygiene,” according to Fireball. The bottles will then be transported and go through a months-long sterilization and distillation process before finally becoming a Crierball.
Fireball then plans to prepare Crierball beverages for the 2025-2026 football season.
The brand plans to announce the exact locations for the activations near each stadium on its social channels by match day during November.
Categories: Trends
Source: HIS Education