Gene Simmons believes dynamic fare pricing is capitalism at work.
In an extensive interview he published Forbes on Sunday, Sept. 15, the KISS frontman, 75, said Oasis fans upset about the price of tickets for the band’s reunion “are entitled to a s— discount.”
“You have the ultimate power, supply and demand!” he said, before adding that it was all “academic”.
Simmons continued, “Someone’s sitting in a room trying to figure out how far a rubber band can stretch. And if you don’t sell tickets, guess what happens? The price goes down. Capitalism! If you don’t want to pay that amount, don’t go.”
Gene Simmons of KISS in Cannes, France 2023.
Pierre Suu/GC Images
Oasis announced their long-awaited Oasis Live ’25 reunion tour on August 27, nearly 15 years after brothers Liam and Noel Gallagher split in 2009.
“The guns fell silent. The stars aligned. The long wait is over. Come see. It will not be televised,” Oasis said in a public statement about the reunion.
Oasis announce possible US tour dates after sell-out comeback shows in UK and Ireland
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Tickets for the reunion dates sold out within hours on August 31, leaving some fans – including Louis Tomlinson – without tickets. Fans who managed to get through the queue faced dynamic prices due to high demand. This sent ticket prices soaring and triggered an investigation by the UK’s Competition and Markets Authority (CMA).
For his part, Simmons said, “You don’t like the price of tickets? Don’t buy a ticket.”
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The Gallagher brothers spoke out about the dynamic pricing controversy on September 4.
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Liam (left) and Noel Gallagher of Oasis.
Paul Bergen/Redferns
Noel Gallagher jokes he fell out with brother Liam ‘because he stole my honey’ ahead of Oasis Reunion tour
“It must be clear that Oasis leaves ticketing and pricing decisions entirely to its promoters and management, and at no time was it aware that dynamic pricing would be used,” they said in a statement, according to NME.
“While previous meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticketing strategy that would be a fair experience for fans, including dynamic ticketing to keep overall ticket prices low as well as reduce advertising, the execution of the plan fell short of expectations” , it is stated in the press release. “All parties involved have done their best to provide the best possible fan experience, but unprecedented demand has made this impossible to achieve.”
Oasis then announced on Xu (formerly known as Twitter) that two additional concerts would take place at Wembley on September 27 and 28. Admission to those two concerts can only be secured through a “special invitation-only ticketing strategy.” he added: “Voting applications will first be open to the many UK fans who were unsuccessful in their initial sales with Ticketmaster.”
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Source: HIS Education