Gwyneth Paltrow Says She Was ‘Upset’ When Kourtney Kardashian’s Poosh Was Called a Goop ‘Ripoff’ (Exclusive)

Gwyneth Paltrow is all for supporting other women in business, even if it’s in direct competition with her iconic brand Goop.

As Kourtney Kardashian Barker’s Poosh launched in 2019, it immediately drew comparisons to the Oscar winner’s own lifestyle brand, which launched nearly 11 years ago. But that criticism didn’t sit well with Paltrow.

“I was so upset when Poosh launched and people were like, ‘This is a Goop rip-off,’” the 51-year-old businesswoman told PEOPLE exclusively while discussing the Moments of Space app. “I thought, this is so awful, and he’s trying to turn us on each other, which is so crazy.”

Gwyneth Paltrow and Kourtney Kardashian Team Up on Goop’s Cheeky ‘This Smells Like My Pooshy’ Candle

Goop x Poosh “This smells like my pooshy” candle. Goop x Poosh

Paltrow says the reviews Kardashian Barker’s Poosh has received have made her “so excited to work on the candle” collaboration, called “This Smells Like My Pooshy.”

“I thought it was funny,” she says.

For Paltrow, it is of the utmost importance that women in business come together and not see each other as competition.

“The world is better and stronger when women are in league with each other,” she adds. “I feel like the patriarchy does this thing to us where it makes us feel scarce and that there’s not enough for all of us to do what we do. And it’s so harmful.”

(L-R) Kourtney Kardashian Barker and Gwyneth Paltrow. Goop x Poosh

Goop has become part of the pop culture zeitgeist. From its viral launches to its oft-criticized wellness tips, the brand has remained part of the conversation as it soars to new heights of success.

“In the 15 years since I started the company, and I think, unfortunately, you’ve seen a lot of companies that started at the same time or after us, haven’t found that longevity or haven’t found that market fit,” she says. “I feel like we stay really true to ourselves and then just keep going and kind of grow.”

Among its “very exciting” new launches is the more affordable Good.Clean.Goop. line at Target. “We really went above and beyond to deliver that product at such a good price. I’m very proud of that,” she shares.

Gwyneth Paltrow backs Kourtney Kardashian in Q&A: ‘There’s a place for us all’

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Goop aside, Paltrow is using her growing influence in the wellness space to partner with Moments of Space — a meditation app that aims to make the practice more accessible, using its unique fusion of ancient Dzogchen teachings and cutting-edge technology.

Gwyneth Paltrow.

Greg Williams

“It’s really simple. The product is really simple,” she says of the app. “It’s tailored but very easy to use, not too complex. It’s so accessible because if you’re a person who thinks you don’t have time or you’re too stressed or you have too many thoughts, it’s actually a perfect way to get into meditation because I could doing right now by talking to you.”

Paltrow adds, “It’s so easy to do. And I think if you’re at all a person who can connect with your essence, you’ll just fall right into it.”

You can download Moments of Space here.

Categories: Trends
Source: HIS Education