A Whoop membership is a solid choice for fitness-oriented users who want to see advanced data metrics while working out, but how much does it cost? Unlike a lot of wearables and smartwatches sold today, the Whoop isn’t a one-time purchase. In fact, the Whoop 4.0 — the fitness tracker that collects the data compiled in the Whoop companion app — is actually free. Buyers don’t have to pay anything for the tracker itself, but they need to maintain a Whoop membership in order to keep and continue using the device. Essentially, that means Whoop users need to pay a perpetual subscription fee to track their progress.
So, how much does it cost? The subscription fee depends largely on how long a user is willing to commit to maintaining a Whoop membership. A monthly membership can be purchased for $30 per month, which comes out to a whopping $360 per year. That’s more than a lot of fitness trackers and entry-level smartwatches cost to buy outright, so subscribing to Whoop can be a costly endeavor. However, it gets cheaper for customers willing to pay upfront for one or two years. A 12-month membership can be purchased for $239, while a 24-month membership can be bought for $399.
As Other Services Raise Prices, Whoop Is Lowering Them
The end of 2022 and the beginning of 2023 has brought regular price increases to quite a few subscription services, but Whoop is heading in the opposite direction. Though the one and two-year Whoop memberships cost $239 and $399 now, that wasn’t always the case. Originally, a 12-month subscription cost $300 and a 24-month subscription cost $480. Prices were slashed in February 2023, and the company also pledged to provide special offers to those who had already purchased a membership.
People who sign up for a Whoop membership can select a Whoop 4.0 fitness tracker at checkout free of charge, and the wearable is the biggest benefit of the membership. The Whoop 4.0 is widely considered to be the most accurate consumer fitness tracker on the market. Additionally, a Whoop membership gives members access to the companion app, the Whoop community, and the ability to ask Whoop experts questions.
Unlike conventional fitness trackers and smartwatches, the Whoop 4.0 doesn’t feature a display, which means users don’t necessarily need to wear it on their wrist. To make wearing the Whoop 4.0 more comfortable for different types of workouts, the company sells sportswear with inbuilt slots that hold the tracker inside. Though the Whoop is still a subscription-based fitness tracker that can be more expensive than the alternative, decreased membership prices make its features accessible to more users.
Source: Whoop