Every business thinks about staying on top and making a far-reaching impact. This means making more money and keeping up with current market demands to give you a real edge over your competitors. And ignoring the world of the Internet is the ultimate ignorance, which will throw you out of this competition.
Nowadays, it is crucial to have a strong online profile, along with effective SEO. Internet business cannot survive without the support of a quality SEO campaign and various unique marketing strategies.
This is where backlinks come into play, as they are an integral part of any digital marketing strategy as they help a website rise in the search engine rankings and generate more leads.
What is a Backlink in Real Estate?
When one website uses another as a link anchor or reference, it is known as a backlink. Additionally, it enables a higher quality search engine results page (SERP), which ultimately benefits the site’s ranking. Furthermore, popular websites are more attractive for backlinks because they are reliable and sustainable.
Basically, link building for a real estate business is key because it helps push the business in a new direction and make it relevant. Therefore, with original and creative content, a real estate website can increase its credibility and get some traffic to its website.
Here’s what a real estate business can do to raise its search engine rankings:
- Use directories
Listing your real estate business in popular directories can provide you with tons of opportunities to attract potential buyers. In this way, the company can provide relevant information that the client may consider crucial.
First, start by searching free directories such as Yahoo Business, Google My Business, etc. Or you can use state or national real estate directories and include your business in those listings.
With a simple Google search, you can find a variety of free real estate directories that can give your business an edge and an opportunity to grow your client base.
- Local charities or businesses
If a brokerage firm uses the services of another firm or supports a charity, those websites will be happy to post backlinks. This can be done in the form of interview posts or blog posts. Using the services of another company or giving money to charity can also help the real estate company get more contacts and backlinks.
For example, donate some amount to a social cause and have them in return write about your company on their official blog. The same goes for the local businesses you support.
- Try guest blogging
Guest blogging can help build awareness and let people know about your real estate business. It also allows you to create new contacts and better opportunities to increase your target audience.
However, the quality of the content is also important, so place these posts on relevant websites such as MyFancyHouse, PropertyPro, etc. Remember, the goal is to build an audience, not advertise sales.
Your guest content should be natural and make it easy for users in any way possible. Not to mention, it should be an appropriate length so that the reader doesn’t get bored. The general goal is a guest post of 800 to 1500 words.
- Become a sponsor
One way to see your real estate business in a new light is to sponsor your local school or vocational training institute. This will allow home buyers to understand how much your company cares about the community and strives to make a difference. It requires a little investment, but it’s worth a try!
Share some local scholarships that will get press coverage or highlight your contribution in the local newspaper. Moreover, you can ask any scholarship supporting organization to mention the company name on their website for sustainable internal linking.
Another way to increase the credibility of your business is to support local school clubs. Again, this will put your business in the center of your local community and create some business supporters!
- Design landing pages
Landing pages are where a user is redirected from one web page to another. Generally, these pages are the home page of the company or an attractive page where the company will surely meet the expectations of the users. Using backlinks from popular websites allows you to reach a wide audience, which in turn drives traffic to the landing page in question.
Therefore, designing an effective landing page is crucial. It should strike a chord with the user and convince them to stay longer and check out the services the real estate company offers.
- Backlink to HARO
HARO, or Help a Reporter Out, is one of the most effective digital marketing strategies that will get your real estate business ranking high in no time. Moreover, it works perfectly well for specialized companies.
All you have to do is sign up for a HARO account and receive free media lists by email every day. Each item on the list will have some queries, and each query will have the journalist’s name, media name, deadline and some questions.
Once you find a desirable journalist that fits your niche, submit your pitch to showcase your company. If the journalist likes what you have to say, you will receive a backlink from a popular media website.
- Write effective statements
This is what is called “testimonial link building”. A positive review left on the website of a local business or any business partner you’ve worked with can go a long way.
For example, if you have used the services of an interior designer for your real estate business, they may ask you to leave a review or comment on their website.
With a few positive words, your real estate business now has an authentic backlink generated on a local business website. This lets Google know about your credibility, approves such links and puts your website at the top of local search.
- Use social networks
Social media mentions will make your real estate business viable in the digital environment. One way to do this is to run some contests on all the social media accounts related to your business.
It encourages local users to participate, increasing your credibility and generating more backlinks. Some giveaways can also be organized to increase the number of mentions on social networks.
What’s more, your real estate business will start all over again with some photo blogs. It’s a sort of “virtual tour” of your business through stellar photos of your properties, ultimately attracting home buyers to check out your business.
Summarize
A real estate business should make an effort to implement effective internal connectivity. This means using the HARO technique, writing testimonials, using unique landing pages, writing quality guest blogs, etc. With the right digital marketing tools and forward thinking, your real estate business can reach new heights in no time!
Read more Author: Freddie George Education
Categories: How to
Source: HIS Education