It’s not always easy to reach potential customers on LinkedIn. It’s not just about finding the right way to start conversations with your B2B outreach contacts, it’s about doing it in the most effective way possible so your efforts can scale as needed.
A good move in this regard is to create a template that will form the basis of your communication messages. Get this right and you can improve engagement and ideally increase conversions.
So what are the steps involved in making such a template and are there any tools that can help you? Let’s look at some ways to do this.
Leave room for a lot of customization
A common mistake is to create a template that is too generic and doesn’t give you room to personalize your message so it’s highly relevant to the recipient.
It is not enough to simply enable name replacement without going offline. Providing specific details related to the individual, the field they work in, and the company they work for will help you stand out from the crowd.
Fortunately, with the LinkedIn Lead Gen Tool on your side, you can enable both personalization and automation in one fell swoop. This is possible in part by narrowing the pool of potential customers according to the parameters selected, ensuring that the templates you build have a better chance of success.
Set a length limit
You can have several thousand characters at your disposal when you write a message to another user on LinkedIn. However, it is better to be concise if you want to get an answer.
At this stage, it’s reasonable to aim for less than 600 characters max, as it’s more likely to encourage engagement from the recipient.
In fact, your ideal message will be one that the reader can absorb almost without thinking. Two or three sentences should do the trick.
Don’t focus on sales at first
Even if your ultimate goal is to make a sale, it’s pointless to go all-in from the start. Your conversation starter template should be just that; conversation oriented.
A good way to avoid this is to not talk specifically about your background, your job, or your experience. Instead, highlight the things about the prospect that caught your attention. Sale time will come later.
asking questions
A simple tactic to get a response to a communication message, even if it comes from a template, is to include a default question.
People will be forced to write a response if asked for their opinion on something, and this can also leave room for customization without having to get too specific.
For example, you can ask about a platform, product, or company the prospect has worked with in the past. You can also ask how they experienced the event they attended, where you or your employer were present.
It’s all about choosing the questions that will have the best chance of reaching your ideal demographic. Sure, you might have some mistakes, but the ones you get right will be more rewarding in the long run.
Offer them something for nothing.
Another way to create message templates that spark conversations on LinkedIn is to include a value proposition.
It can be a link to a guide, ebook or case study that you have requested that contains relevant information that will be useful to the recipient.
Either way, if you’re generous and don’t just ask for something, people won’t mind returning the favor.
Do not neglect your profile
Finally, if you’ve created an impressive conversation starter message for B2B outreach on LinkedIn, it’s safe to assume that the people who receive and read it will want to do some research.
This is where profile optimization comes into play. You’ll need everything from a professional photo for your profile picture to a well-crafted about section to give them a concise overview of who you are and what you do.
final thoughts
Once you’ve created a template for your LinkedIn B2B outreach, it’s important to start using it, and then be willing to adjust and improve it over time.
Track how your template is performing, and if you’re not getting enough responses in its current form, change it for better results in the future.
Also read: B2B e-commerce business model
Categories: How to
Source: HIS Education