While Melbourne is among the top 11 cities in the world for startups, it is the tech hub of Oz, making it the ideal place to pursue your entrepreneurial aspirations.
Capital continues to flow into Melbourne, according to research by the World Economic Forum. And it is that, with a lot of physical space available and 65% of the population of working age, you only need a well-planned budget to set up your company in the capital.
But since online presence is essential for any business, you need to focus on financially viable SEO strategies that can make your business a global leader. Melbourne’s best SEO experts offer services at affordable prices. They can get your website to rank on the first page of search engine results when users search for listings on your business domain.
This is how they suggest generating more local web traffic for your business when you are on a limited SEO budget.
Creating high-quality local content for your business website
Being a cultural capital, Melbourne encourages small businesses in areas such as food, clothing and the arts.
Melbourne SEO experts suggest that those looking for deals in such niches account for 40% of all online searches with local intent. Google ranks those places with quality local content that can attract local consumers.
Top consultants can help you create geographically specific content for your website, ensuring that your products and services reach a broad user base. They analyze the strength of your competitors and target specific keywords, to organically rank your business higher, thus reducing advertising costs.
Conduct local keyword research
According to the latest Melbourne SEO statistics, search engines can drive traffic to shopping websites ten times more effectively than alternative social media marketing options.
With your bids in mind, top experts conduct local keyword research to attract potential customers searching online for your business website. You don’t have to invest in paid search; using the right combination of local keywords will drive more traffic to your website.
Focus on voice searches
A recent report reveals that around 25% of Melbourne’s use Google voice search, which is in line with the global trend. For example, if a local searches for a restaurant near Federation Square, she’ll likely perform a voice search using the keywords “Restaurants near Federation Square.”
Exploring voice search optimization options is another profitable SEO option to organically drive more local web traffic to your site. Qualified experts work on long-term keywords that will really drive more customers to your online portal.
Work on building local connections
According to Melbourne SEO experts, nearly 35% of businesses spend more than $1,000 per month on their link building efforts. It’s another inexpensive SEO technique to boost and maintain your business’s position on search engine results pages.
Consultants review your existing link building program and remove those that may negatively affect your brand equity. They identify sites with an impressive local market presence and suggest working with them to connect with your business. It ensures that referral traffic increases your clientele, thus increasing your customer base.
Optimizing your business website to improve mobile usability
With 9 in 10 Australians owning a smartphone, 30% of mobile searches happen just before visiting a physical store. But locals prefer highly responsive websites, with a maximum load time threshold of 5 seconds, where every one second increase in load time results in a 20% drop in conversion.
SEO experts recommend optimizing your website with a proper design and smooth navigation that works best on mobile devices. Once your site is mobile friendly, you will increase user engagement on your online portal, driving them to invest in your offer even while on the go.
Adding location pages
Shoppers south of the Yarra River in Melbourne are used to more affluent shoppers, while the north side of the river is more of a mix of free-spirited commercial cultures.
Although you may have your business in such successful locations, your online presence can bring more customers to your physical store.
Top pros will advise adding a local landing page for each of your service areas, which again is a cheaper SEO tactic. Multi-location landing pages will make your clientele familiar with your storefronts, increasing your site traffic and the customer base that visits your physical store.
Hire a well-known SEO expert
The Premier of Victoria recently announced a $10,000 grant for small businesses in Melbourne that have had to close due to COVID-19.
If you are one of those companies looking for ways to revive your business with available government assistance, it is best to consult an experienced SEO agency. Discuss your business goals and the limited budget you can spend on SEO strategies. Rest assured, within your limited financial means, your business website will see improved traffic, allowing your online footprint to make your business a success.
Categories: How to
Source: HIS Education