Brands on Instagram have tons of tools to work with. A social media platform with as many people as Instagram can be the perfect place to set up marketing strategies for your brand. Whether you hire someone to do the job or not, everyone will agree that a highly interactive platform already provides so many tools to work with that it can become really easy. Especially if you work with high-profile or relatively well-known influencers. Brands from all over the world have done it. From Mame Earth to Maggi, every brand has seen influencers as a great opportunity to get extra attention on social media.
This is mainly because influencers have a huge space of their own on Instagram, which makes their social networks a very viable option to promote your brand, even if it’s not closely related to what they do. Here are the details:
How does it work?
First, you would have to go to the settings menu and go to the Creator submenu there. You can find the branded content tool here. Clicking will take you to a screen asking if you want to approve influencer tags manually or automatically. Once you switch to automatic, every time an influencer tags you, your brand will appear above their posts.
Remember, an influencer must be a registered Instagram content creator to use this tool. Otherwise it won’t work. After said influencer tags you, say Paid Association with ‘Your Brand’ will appear above their posts. This helps with reach and transparency as people can see exactly what is being promoted and to whom.
How much does it cost?
Branded content will cost you $5 CPM. This means that you will have to pay a dollar for every thousand impressions. You can choose a basic or full view of the statistics. And as always, you can always choose a custom option to make your campaign really effective. Plus, there are influencer options and targeting tools that give you even better results.
What are the advantages?
Branded content is a great way to get noticed on social media. Because, in addition to being very interactive, it works very well. It gives you the opportunity to reach new audiences and communities and reach people who may not have heard of your brand or product. You reach new and old consumers alike.
As mentioned above, this approach is also cost-effective because you pay $1 per thousand impressions, no matter where they come from. And it is very effective because you target and reach a very specific audience. Brands can easily do this on their own, and even better because brands can easily work with influencers to make their campaigns really effective.
It works especially well on Instagram and is precisely why everyone knows it so well.
How to start using Instagram branded content
If you’re new to all of this, here are a few things to know before you get started:
First of all, there are two types of branded content: sponsored posts and sponsored video ads. In either case, your minimum engagement score is ten thousand (10,000). Second, you can only pay for 100 posts per day or 300 videos per day.
This is because the algorithm that decides who sees your content and in what order has a hard time if the same thing appears on everyone’s feeds, especially if there are a lot of people involved.
Third, you should know that you can use it to post anything, as long as it’s in English. Or any other supported language. Also, once approved, it will take 24 hours.
Finally, make sure your ads are public, and if they aren’t, you should still make them public when using sponsored content.
Who can I work with?
The platform offers some suggestions based on criteria like Instagram followers and their relevance to your brand, but nothing prevents you from looking for other influencers outside of this list that are a perfect fit for you. You can also see the number of likes, videos, and how recent a post is. Therefore, influencers who are doing very well in terms of engagement will be at the top of the list.
Conclusion:
Instagram is a very effective platform to promote your brand. Although only a few brands use it, it’s worth checking out and doing some research. The fact that influencers have their own spaces on Instagram makes it even better for brands to collaborate with them, especially when their audience has already spread across the globe.
More and more brands are finding amazing ways to use Instagram to promote their brand beyond just showing photos of food or products. So go ahead and play around with this tool and see what you can do with the brand!
Also Read: Why Do You Need Brand Name Products In The UK?
Categories: How to
Source: HIS Education