HSB launches India’s first two-year MBA product management course
MBA in Product Management: Hari Shankar Singhania School of Business (HSB) has launched a two-year MBA in Product Management at its campus at JK Lakshmipat University (JKLU), Jaipur. The two-year MBA program is recognized by the University Grants Commission (UGC) and accredited by NAAC with an A grade.
This MBA program with a specialization in project management is based on a curriculum certified by the International Software Product Management Association (ISPMA). The first batch of the program will start in June 2024. Admission will be based on CAT, SET, GMAT, GRE and tests conducted by HSB.
MBA in Product Management taught by industry experts
The Project Management MBA program will be taught by Hans-Bernd Kittlaus, President of ISPMA, as well as other industry experts from global multinationals and well-funded startups. The general management courses will be taught by experienced faculty from leading B-schools in India and abroad, while the leadership courses will be taught by veterans from organizations like McKinsey, Infosys, etc., informed HSB director Sujit Kumar.
The role of product management in today’s corporate landscape
Announcing the program at a private hotel, HP Singhania, Vice-President and Director of JK Paper and Vice-Chancellor of JKLU said that the modern business world is evolving rapidly and to keep pace with this pace, ‘innovation’ is very important. Moreover, customer expectations are also constantly changing, so the role of product management has become very important for companies. However, the lack of formal comprehensive education for product managers is a concern, as a result of which companies are unable to invest in product management and thus their growth. Recognizing this industry need, the program was launched to help make India a global digital powerhouse.
Enrollment in a two-year MBA study in product management
HSB Principal Sujit Kumar said that for admission to the program, along with the entrance exam, Statement of Purpose (SOP) and personal interview will be conducted. He said that it would be necessary to have a diploma with 60 percent marks. Preference will be given to candidates from the fields of science, technology and mathematics. It will be necessary to have 60% marks in 10th and 12th grade. A minimum of two years of experience will also be required for entry. Enrolling students will also receive scholarships based on merit and qualifications.
Product management is aligned with the globally recognized ISPMA curriculum
HSB Director Sujit Kumar said the Product Management course was developed based on the curriculum of the globally recognized International Software Product Management Association (ISPMA) taught by Hans-Bernd Kittlas, President of ISPMA and industry experts from multinational companies and funded startups. There will be a six-month internship program for second-year students. So he will get a better placement.
dr. RP Singhania, Chairman and MD, JK Tire and Industries and Pro-Chancellor, JKLU, who was present at the launch of the programme, said product management is a distinct subject distinct from business strategy, design, sales, marketing and technology. This course is designed to empower students to make informed business decisions by learning cutting-edge industry-relevant skills. JKLU vice-chancellor Dr. Dheeraj Sanghi was especially present on this occasion.
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Categories: Trends
Source: HIS Education