SiriusXM, the satellite radio provider, has announced that it will shut down its Stitcher podcast app by the end of August and prioritize its own SiriusXM app as part of a broader strategy to highlight its own brand
Is SiriusXM shutting down?
Yes, SiriusXM is shutting down. SiriusXM, the satellite radio provider, has announced that it will discontinue its Stitcher podcast app by the end of August. The decision is part of a broader strategy aimed at promoting SiriusXM’s own app and brand.
Many of the podcasts currently available on Stitcher can already be found on the SiriusXM app, and all Stitcher podcasts are also distributed on other podcast platforms. It’s important to note that SiriusXM does not have exclusive podcasts.
To ease the transition, existing Stitcher customers will be offered a free six-month trial of SiriusXM platinum service. This premium service includes streaming options for music, sports and sports talk shows, talk shows and news.
No layoffs are expected as a result of this change. Stitcher, which was acquired by SiriusXM for $325 million in 2020, is known for the simplicity of its app, specifically designed for podcasts. In March, the Stitcher app and website combined attracted 900,000 unique visitors, according to Comscore.
SiriusXM plans to revamp its own app later this year, with a focus on ease of use and flexible pricing options.
Why is Stitcher shutting down?
Stitcher is shutting down as a result of SiriusXM’s strategic decision to prioritize its own brand and consolidate its podcast offering on the SiriusXM app. The goal is to simplify its podcast services and emphasize the SiriusXM brand.
Since many of the podcasts available on Stitcher are already available through the SiriusXM app and other podcast platforms, the company decided that discontinuing Stitcher would allow them to focus resources and efforts on improving their flagship app. The decision was made to align with SiriusXM’s broader plans for app improvements, user experience and pricing flexibility.
Is Stitcher closing?
Yes, Stitcher is closing. SiriusXM, a satellite radio service provider, has made the decision to shut down its Stitcher podcast app by the end of August. This move is a strategic decision aimed at strengthening and promoting the SiriusXM brand. By consolidating its podcast offerings on the SiriusXM app, the company aims to provide a more unique and seamless experience for its users.
Many of the podcasts that were available on the Stitcher app can now be found on the SiriusXM app. Additionally, any podcasts that were exclusive to Stitcher can also be accessed through other podcast distribution platforms. SiriusXM does not have exclusive podcasts, meaning listeners will still be able to find their favorite shows elsewhere.
To ease the transition for existing Stitcher customers, SiriusXM is offering a free six-month trial of its SiriusXM platinum service. This premium service includes streaming services for music, sports, sports talk, other talk shows and news. The company wants to ensure that users continue to enjoy a wide range of content through their platform.
SiriusXM
Sirius XM Holdings Inc. is an established broadcasting corporation headquartered in Midtown Manhattan, New York City. It operates as a provider of satellite radio and online radio services within the United States.
The company was created by the merger of Sirius Satellite Radio and XM Satellite Radio in 2008, which resulted in the formation of SiriusXM Radio. In addition, Sirius XM has a 70% ownership interest in Sirius XM Canada, an affiliate that offers Sirius and XM services in Canada. In 2013, Sirius XM Holdings, Inc. was founded, and in 2020, the corporate structure underwent a reorganization, making Sirius XM Radio Inc. became a direct subsidiary of Sirius XM Holdings, Inc.
Merger between XM Satellite Radio and Sirius Satellite Radio, Inc. was approved by the US Federal Communications Commission (FCC) in July 2008, after 17 months of proposal and consideration.
This merger brought together a total subscriber base of 18.5 million and was valued at approximately $3.3 billion, excluding debt. While some expressed concern about the potential monopoly that would result from the merger, Sirius and XM argued that it was necessary for the survival of satellite radio as an industry.
In 2018, SiriusXM agreed to acquire music streaming service Pandora, a transaction that was finalized in 2019. This strategic move further cemented SiriusXM’s position as the largest audio entertainment company in North America. As of July 2022, Sirius XM had approximately 34 million subscribers. In addition, Sirius XM Radio serves as the primary entry point for the emergency alert system.
Tailor
Stitcher is a prominent media company focused on the production, distribution and monetization of podcasts. With a strong focus on original content, Stitcher partners with networks like Earwolf and Witness Docs to create captivating shows. In addition, Stitcher offers comprehensive ad sales and distribution services for more than 300 shows.
Known for its expansive podcast listening app, Stitcher has established itself as a leading platform in the industry. Recognizing its potential, SiriusXM completed the acquisition of Stitcher in October 2020, further cementing its presence in the podcasting space.
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Categories: General
Source: HIS Education