Jason Aldean is getting into the sweet tea game.
The country star, who previously launched Wolf Moon Bourbon with Florida Georgia Line, is now turning her attention to hard tea. Aldean, 47, is teaming up with founder and CEO Brandon Cason on his latest product, TEABIRD, an alcohol-infused sweet tea.
“I loved the product and I loved the team and the vision for TEABIRD. It’s all natural, it tastes great, and it’s great for being on a boat or at the beach,” Aldean tells PEOPLE. “Being from Georgia, it really reminds me of home, and it seemed like the perfect partner for TEABIRD. And the product really speaks for itself.”
Cason, 45 – who also founded Waterloo Sparkling Water and Canteen Spirits – says the drink is all natural, containing black tea and pure cane sugar.
“It’s a refreshingly authentic and flavorful hard sweet tea that also keeps the ‘better for you’ spirit front and center, something that doesn’t exist on the market right now,” he explains. (The drink has 110 calories and 5 grams of sugar per serving.)
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Adds Aldean, “I’ve always respected what Cason has built with their other brands, and sweet tea is something that everyone who grew up in the South knows and loves. The hard tea is always a big hit and a fan favorite.”
The “Let Your Boys Be Country” singer is back on the road on the Highway Desperado Tour, which kicks off in July. Aldean also continues to expand Jason Aldean Kitchen + Rooftop Bar, recently opening a third location in Pittsburgh.
Categories: Trends
Source: HIS Education