Kim Kardashian’s mobile game venture, Kim Kardashian: Hollywood, is shutting down after 10 years of helping fans make it big.
In June 2014 The Kardashians The 43-year-old star teamed up with mobile game developer Glu to release Kim Kardashian: Hollywood, which gave fans the chance to become an A-list star by making her mark with events, acting, modeling, clubbing and dating. Although the mobile game was free-to-play, players could purchase “K-stars” to further climb the social ladder.
In a statement shared with PEOPLE, Kardashian confirmed the game’s closure and expressed her gratitude to the Glu team and the dedicated players who have supported the game over the past decade.
Kim Kardashian: Hollywood Mobile Game.
Kim Kardashian: Hollywood Mobile Game
A comprehensive guide to all the business ventures of the Kardashian-Jenner siblings
“I am grateful from the bottom of my heart to everyone who has loved and starred in Kim Kardashian: Hollywood over the past 10 years,” she wrote. “This trip meant so much to me, but I realized it was time to focus that energy on other passions. I want to thank the Glu team and the many people behind the scenes who worked hard to make this a success.”
“I will forever be inspired by this community we’ve built together,” the Skims founder added.
Kim Kardashian.
Rosalind O’Connor/NBC/NBCU Photo Bank
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The game has since been removed from the Apple and Android app stores. After logging in, users who have downloaded the app to their devices are notified that players can continue using the game’s features until April 8. The app also has a timer that counts down to the inevitable shutdown of the app.
Kardashian’s mobile venture has been a huge success and was on track to hit $200 million in annual revenue just one month after launching in 2014. The game also featured members of the reality star’s family, including Khloé Kardashian, Kourtney Kardashian and Kris Jenner.
Kim Kardashian: Hollywood Mobile Game.
Kim Kardashian: Hollywood Mobile Game
Besides famous members of the Kardashian clan, other celebrities like André Leon Talley and NeNe Leakes also made digital cameos. At the time, Talley promoted his avatar well-dressed in Valentino creations and custom suits in a post shared on Instagram.
“Love, love, love, game Kim,” he wrote at the time. “And I’m so thrilled to be part of the scene in my Valentino caftan that I wore to her wedding in Paris, the Versailles part of the venture.”
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Kim Kardashian: Hollywood will be available to existing users until April 8.
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Source: HIS Education