Longchamp, the French luxury brand, has announced that Korean singer and actress Kim Se-Jeong will be the brand’s Asian ambassador. This is the first time a Korean celebrity has been chosen as the company’s global spokesperson.
The Longchamp Spring/Summer 2023 campaign, starring Kim Se-Jeong, will launch in Asia mid-February 2023. Campaign images were taken in Seoul and overseen by creative director Sophie Delafontaine. During the campaign, Se-Jeong wears essentials from the brand’s ready-to-wear collection, which is characterized by a bold combination of colors, patterns and materials. Longchamp’s signature bags, such as the new Box-Trot in natural fabric, leather and vibrant candy pink, complete these combinations.
Kim Se-Jeong, Longchamp’s new Asia ambassador, was introduced to the world by the company’s management.
General Manager of Longchamp Singapore and Malaysia Mollie Jean De Dieu sent a welcome message to the actress, introducing her as the brand’s new ambassador. The manager said in the post:
“We are delighted to welcome the Korean actress, singer and star of the rom-com series Proposal.”
She went on to express her belief that Se-Jeong is the best candidate for Longchamp.
“Kim is not just another ‘face’, but someone we believe truly understands and connects with the brand.”
In the article, the host described her interaction with Se-jeong, as well as how the actress believes this relationship will benefit both the company and the actress. According to the Business Proposal star,
“The fact that Longchamp and I have so much in common means that I feel happy, not stressed. It is an honor to work with Longchamp, which embodies Parisian flair, and I believe we can maximize our relationship by leveraging our strengths and similarities.”
According to netizens, Longchamp is entering the Korean wave, with Kim Se-Jeong as their representative.
To mark the news, Longchamp has revealed images of Kim Se-marketing jeong. The photos show the actress carrying a variety of high-end brand bags. Fans were overjoyed when the actress became a spokesperson for Longchamp. Longchamp praised the former IOI member for his “warm and bright appearance” as well as his “dynamic and realistic image”, which they say is in line with the brand’s design principles. Brand also highlighted her performance in the successful SBS drama Business Proposal, for which she won numerous awards, including the AAA Award for Best Actor, DCM Popularity Award, and SBS Drama Award for Best Actress.
Kim Se-jeong joins Korea’s global ambassadorial invasion as Longchamp announces her as the new face of Asia from mid-February 2023.#김세정 #KIMSEJEONG #SEJEONG #LONGCHAMPXKIMSEJEONGhttps://t.co/qGADiqCl5u
— haneul (@haneul96828) February 7, 2023
“We are delighted to welcome Kim Se-jeong to the Longchamp family,” said Longchamp Creative Director Sophie Delafontaine. “Not only is she an incredibly talented performer, but her joy and energy make her great to be around.”
– @vogueph
🔗https://t.co/FnkMS6KSRt pic.twitter.com/iB5T4DUSGh
– hoursejeong (@hourlysejeong) February 6, 2023
Kim Se-jeong was last seen in Today’s Webtoon.
Kim Se-jeong became famous after participating in Mnet’s Produce 101 program, then as a member of girl group IOI. After her contract with the girl group expired, she joined another girl group Jellyfish Entertainment under the name Gugudan, which disbanded in 2020. She started acting in 2016 and since then worked as a solo artist and actor in many hit dramas such as School 2017, The Uncanny Encounter, Today’s Webtoon and Business Proposal.
Categories: Entertaintment
Source: HIS Education