Makeup, skin care, clothes, fragrances: Kylie Jenner has dipped her toes into almost every category of the style space. But it can’t want don’t stop the multi-hyphenated icon from putting on another impressive performance. Enter: Sam Edelman.
It’s March 11th The Kardashians star, 26, has been named brand ambassador for the contemporary shoe brand, named for her “superb taste”, timeless elegance and global influence.
Jenner says in a press release that her favorite part about modeling in the spring/summer 2024 photo shoot — which featured loafers, heels, sandals and ballet flats from “The Icons” capsule — was, of course, the shoes and the clothes.
“This campaign [photographed by Chris Colls] she embodies that fashion is more than just something to wear, it’s a source of power,” says Jenner, a style chameleon herself.
Kylie Jenner for Sam Edelman.
Chris Colls for Sam Edelman
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For this shoot, Jenner created a chic bob by Jesus Guerrero. She also transformed into a bombshell wearing bold George Cortina looks (a cropped LBD here, a lace bustier there) and Sam Edelman designs that left her feeling empowered.
“I loved how each pair fit me flawlessly and made me feel confident and beautiful,” Jenner says of the styles she modeled, including the new pink Leana heels worn in an exclusive behind-the-scenes photo shoot with PEOPLE.
The rest of the collection, according to a press release, highlights “a mix of fresh fashion trends alongside timeless classics that are emblematic of the brand’s heritage.”
Jenner feels particularly “honored” to be part of the Sam Edelman family as the company celebrates 20 years of “extraordinary craftsmanship” and the brand’s commitment to championing “people’s power through footwear.” What a way to celebrate an anniversary!
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“Twenty years is a huge milestone for our brand,” says creative director Sam Edelman in a press release. Edelman founded the company with his wife Libby in 2004.
“Kylie Jenner is the epitome of the modern woman — an amazing mother, daughter, sister, friend and entrepreneur. Having her as the face of our brand for this milestone year is a true testament to the incredible fashion and momentum we plan to bring to our customers, not just this year, but for many years to come.”
President and CEO of Caleres (Sam Edelman’s parent company) Jay Schmidt, could not be more proud of Sam Edelman and the team’s continued success in footwear. “From his bow ballet [shoes] to the Bay sandals to the Hazel lounge dress, he is [got] that special talent that continues to deliver.”
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To celebrate the new collection and campaign, as well as Jenner’s ambassadorship, Edelman will make a solo appearance at Nordstrom locations in Scottsdale, Arizona and Dallas on April 4th and 6th.
Sam Edelman’s Spring/Summer 2024 collection is now available at samedelman.com and in retail stores worldwide.
Categories: Trends
Source: HIS Education