Kylie Jenner is celebrating the launch of her latest business venture.
On Thursday, the Kylie Cosmetics founder, 26, hosted a party at Catch Steak in Los Angeles to mark the nationwide launch of her new canned vodka brand, Sprinter.
As usual, the Kardashian-Jenners showed up to support the beauty mogul, including Khloé Kardashian, 39, and Kris Jenner, 68 — who brought along their partner Corey Gamble, as seen in a photo that Kardashian shared on Instagram on Thursday. attend a lavish event.
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Kylie Jenner at the Sprinter launch party.
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Kylie dressed to impress for the bash, wearing a black latex dress which she teamed with a pair of sheer heels as she wore her hair down in loose curls.
Her older sister opted for a little black dress and sheer leggings for the event, while Kris looked chic in a white pantsuit with a black turtleneck worn over a black ruffled shirt.
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Khloé Kardashian at the Sprinter launch party.
Hollywood Curtain/Bauer-Griffin/GC Images
Kendall Jenner, 28, didn’t appear to be in attendance, but she greeted the drink on her Instagram Story, writing, “Welcome to the world.”
Kylie gave followers a behind-the-scenes look at the event on her Instagram Story on Thursday night, posting a video of a blue room with stacks of her drinks in every corner and a neon sign with the brand’s logo on the wall. She also shared a clip of herself posing with friends in a selfie video, as well as reposts from event goers showing a blue hallway lit up with white lights leading to what appeared to be the entrance to the event, with the Sprinter logo on the wall.
Earlier on Thursday, Kylie also shared more photos to celebrate the occasion on her Instagram page, posing with boxes of her new booze while wearing a black turtleneck and matching high-waisted mini skirt.
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Kylie Jenner is promoting her new Sprinter vodka soda line.
Kylie Jenner/Instagram
Among the carousel of photos, the reality star posted a picture of a silver Sprinter vodka soda van, along with a shot of her grabbing a case of liquor from the fridge and a selfie in the bathroom mirror.
“SPRINTER DAY !!! 💙 we are babbyy @drinksprinter across the country,” she captioned the post.
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Kendall Jenner promotes Kylie Jenner’s new vodka soda drink, Sprinter.
Kendall Jenner/Instagram
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She also shared a throwback photo of her sisters Kim Kardashian, 43, Kourtney Kardashian, 44, and Khloé, all three sporting voluminous hairstyles, captioning the snap, “Energy tonight.”
Earlier this month, Kylie announced the launch of her line of sodas in cans, confirming that the drinks will be available in four flavors – black cherry, peach, grapefruit and lime. Each can contains 100 calories with no added sugar. Kylie worked with beverage development expert Chandra Richter for a year before the cans were perfected.
“Sprinter is my answer to the growing consumer demand for quality cocktails in cans – we’re adding to a market dominated by just a few players with an incredibly delicious fizzy vodka in a can,” Kylie, who has visited multiple stores promoting the drink, said in a statement.
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She added that she entered the liquor industry with a drink she is proud of.
“Not only does Sprinter have unique bold branding that evokes the feeling of having fun with your friends, it’s also the best tasting vodka soda I’ve ever tasted – and I’ve tasted a lot. I can’t wait for people to taste it for themselves,” said Kylie.
The mom of two is following her sister’s lead as Kendall launched her own liquor brand in 2021 with 818 Tequila.
Categories: Trends
Source: HIS Education