It’s time to get into the chip game.
Lay’s is asking fans to submit uniquely delicious chip flavor ideas as part of its Do Us a Flavor contest. The competition is officially back after a seven-year hiatus, PEOPLE exclusively reveals.
Do Us a Flavor encourages chip connoisseurs to submit flavor suggestions they’d like to see on grocery store shelves. In addition to seeing your creation come to life in 2025, the person who submits the winning flavor wins a $1 million prize for their advanced, delicious chip idea.
The contest has been around since 2012. During the first four contests in 2012, 2014, 2015 and 2017, the snack brand received millions of entries, found 14 finalists and crowned four winners. Cheesy Garlic Bread won in 2012, Cauldron-Cooked Wasabi Ginger took the cake in 2014, Southern Biscuits and Gravy was crowned in 2015, and the Crispy Taco was the best in 2017.
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Some of these winners and several finalists are returning for a limited time to inspire fans during this year’s competition.
Lay’s Chicken and Waffles (2012 finalist), Cheesy Garlic Bread, Southern Biscuits and Gravy, Wavy Fried Green Tomato (2017 finalist) and Crispy Taco return as an exclusive set available to win through Lay’s social channels. Fans must follow @lays, like this post and comment on which flavor they want to try using the hashtags #LaysFlavorVault and #Sweepstakes.
Lay’s Fried Green Tomato.
Frito-Lay North America
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For the main contest, snack lovers can submit their ideas starting October 16th at 1pm ET through February 21st at DoUsAFlavor.com. During the four-month period, participants can submit up to 10 ideas per day with a flavor name, inspiration and key ingredients.
Once applications are closed, a panel of judges will select three finalists, and Frito-Lay’s team will bring the best flavors to life. The finalist fries will go on sale in April 2025 for fans to crunch, dip and vote on which flavor should be the winner.
The results will be announced later in 2025, and no one will walk away empty-handed. Two runners-up win $50,000, and the grand prize winner will take home $1 million.
Categories: Trends
Source: HIS Education