Levi’s is paying tribute to Beyoncé after she praised the brand on her new album.
On Friday, the star’s second meal in it renaissance album series, Cowboy Carter, dropped — and includes a reference to a brand of denim. In his song “Levii’s Jeans,” which features Post Malone, he sings, “Boy, I’ll let you be my Levi’s/ So you can hug it– all day long.”
The double “I” in the title of the song is a reference to Cowboy Carter which serves as act II in renaissance series. Several other track titles also get the double “I” treatment including “AMERICAN REQUIEM,” “SPAGHETTII” and even her cover of the iconic Beatles song “BLACKBIIRD.”
Post Malone calls Beyoncé’s Cowboy Carter ‘Beautiful’ after the collaboration on the album ‘LEVII’S JEANS’
:max_bytes(150000):strip_icc():focal(1012x507:1014x509)/beyonce-1-7f27b54ed0794d4094cc6a7cb56d26bc.jpg)
Beyonce performs on stage during the ‘Renaissance World Tour’.
Kevin Mazur/WireImage
Shortly after the album’s release, Levi’s Instagram account got in on the fun. The fashion company updated its profile pictures to spell out the brand’s name with two “I’s” and changed its bio to read: “FKA [formerly known as] Levi’s 🐝.” The bee emoji is, of course, to denote Beyoncé’s Beyhive fandom.
The denim brand also shared a post mentioning it on the star’s album. On Friday, Levi’s posted several photos of its classic jeans with the caption: “Oh, to be Levi’s jeans right now 👖🤠.”
Beyoncé fans took to the comments section to share their excitement about the brand getting involved in the Cowboy Carter fun.
“The lion is in the beehive >>>> 🐝🐝👑,” wrote one commenter.
“Levii’s jeans are the new national anthem,” joked another.
“DENIM ON DENIM!” another fan chimed in, referencing the new song’s lyrics.
at Beyonce’s Cowboy Carter It’s here! Every artist featured on a new album
Malone, 28, shared his thoughts on the song on the day of the album’s release, praising the Grammy winner on Instagram on Friday.
“Thank you [Beyoncé]. Congratulations, this album is beautiful,” he wrote on his Instagram Story, reposting the “Lemonade” singer’s Instagram post with various photos from the album shoot.
The new album boasts a large array of guest artists, both within and outside of the country genre. Miley Cyrus is featured on “II Most Wanted” and also took a moment on social media to thank Beyoncé for inviting her to perform on the album.
Miley Cyrus praises Beyoncé after the film’s release Cowboy Carter Duet ‘II Most Wanted’: ‘You’re Everything & More’
“II Most Wanted is out now on @Beyonce’s new album #CowboyCarter,” she captioned a post featuring it on Friday Cowboy Carter album cover. “I’ve loved Beyonce long before I had the chance to meet her and work with her.”
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up to date with the best PEOPLE has to offer, from celebrity news to interesting human interest stories.
Cyrus, 31, continued: “My admiration is so much deeper now that I’ve created with her. Thank you Beyonce. You are everything and more. I love you. To everyone who spent time making this song so special, thank you from the bottom of my heart. Sincerely, Miley .”
Among the many other guests are Linda Martell, who made history in 1969 as the first black solo artist to play the Grand Ole Opry, and iconic country stars Dolly Parton and Willie Nelson. Nelson, 90, can be heard on “Smoke Hour Willie Nelson” and “Smoke Hour II,” and Parton, 78, is featured on Beyoncé’s cover of her classic “Jolene.”
Categories: Trends
Source: HIS Education