Michael B. Jordan’s New David Yurman Campaign Is as Sexy as You’d Imagine (Exclusive Details)

Michael B. Jordan’s latest performance was adorned with diamonds (and nothing else!).

PEOPLE, the 2020 Sexiest Man Alive is the new global brand ambassador for David Yurman and the face of the luxury jewelry brand’s first men’s High Jewelry collection — called “The Vault” — which he models in a 2024 campaign that launched Tuesday.

“My favorite pieces from the new collection are the Full Pave Oval Link necklace and bracelet in white diamond,” Jordan tells PEOPLE. “These look great with an all-black suit or dressed up with a black tank top. They make a statement on their own, so you really don’t have to do much with the rest of your look to stand out.”

In the sexy campaign, which was directed and photographed by the famous photographer Tyler Mitchell, and styled by his own professional, Jason Bolden, Jordan opted for a black muscle shirt that flaunts like biceps.

“It was such a collaborative experience,” the 36-year-old actor and director tells PEOPLE. “The campaign was developed by a talented group of individuals, including my creative team and David Yurman President Evan Yurman whose vision was brought to life by the incredible photographer Tyler Mitchell and my personal stylist Jason Bolden.”

Tyler Mitchell

According to president and chief creative officer David Yurman, Jordan was the perfect fit for this new role.

“Michael is a multi-talented artist who demonstrates mastery and elegance in every project he takes on — there is no one better suited to convey the greatness of this collection than him,” Yurman shares in a statement to PEOPLE.

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The brand’s debut line of men’s jewelry features a 30-piece assortment of bold necklaces, bracelets, rings and cuffs available exclusively by appointment at select David Yurman retail stores.

Tyler Mitchell

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Jordan shares that the collection aligns with his current style era, which he describes as “refined classic.”

“The Vault collection features reimagined classics and draws on techniques from the world of watchmaking to create impressive and creative pieces that inspire personal style,” he says. “Each piece deserves its moment.”

Michael B. Jordan enjoys shirtless on the big screen: ‘I’m at the peak of my strength’

Tyler Mitchell

And while it is Creed the star calls himself “more of a minimalist”, he also doesn’t shy away from fashion risks on the red carpet.

“When it comes to accessories, I’m never afraid to make a statement at the right moment,” she shares.

Tyler Mitchell

Even off duty, he’ll likely have a few diamonds incorporated into his look.

“Anyone who knows me knows that if I’m not working, I want to be as relaxed and comfortable as possible,” he says. “I usually live in a pair of sweatpants and a T-shirt with an everyday pair of thongs and a chain.”

Categories: Trends
Source: HIS Education