NBA Star James Harden Does a Cartwheel After Selling Thousands of Wine Bottles Within Seconds During Livestream

NBA star James Harden is feeling the love from his fans in China.

The Philadelphia 76ers guard, 33, sold a whopping 10,000 bottles of his signature J-Harden wine within seconds while appearing on a livestream hosted by online star Crazy Brother Yang in China on Tuesday, according to NBC News and CNN.

In the livestream — which brought in 15 million viewers (according to state-run Chinese newspaper Global Times, though other videos suggested around 2 million people tuned in to watch the wine sale) — Yang asked Harden “how many bottles” of wine he normally sold in a day. According to both outlets, Harden replied: “A few cases.”

Yang then told the basketball star to watch how many wine orders he could make within just a few seconds during the livestream, per NBC. Harden told Yang, “Show me,” as he crossed his arms and sat back to watch.

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According to NBC, Yang told viewers, “Ready? Go!” He can be heard shouting “Stop!,” a few seconds later in a video shared on Twitter Wednesday.

Harden was told that he had sold 5,000 orders — with each individual order consisting of two bottles and having a price tag of 436 yuan (or $60) — within that time frame, the Global Times reported. This amounts to $300,000 in sales.

James Harden with his J-Harden wine.
Accolade Wines

Harden leapt up and checked a nearby computer to verify the numbers and then laughed and applauded. He then told the live stream audience “I love you” several times before a further 6,000 more bottles were added to the order and also sold in seconds on the stream. Harden then performed a cartwheel to celebrate the sales.

A representative for J-Harden wine could not immediately be reached by PEOPLE to confirm the sales.

James Harden #1 of the Philadelphia 76ers goes to the basket during the game during round two game six of the 2023 NBA Playoffs on on May 11, 2023.

David Dow/NBAE via Getty

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The livestream also trended on Chinese blogging site Weibo, where some fans suggested that the basketball star stay in China — where the NBA is extremely popular — and even consider becoming an influencer, the Global Times reported.

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Harden announced his first-ever wine collection in collaboration with Accolade Wines in August 2022. Fans can recognize the bottle easily as each label is stamped with a silhouette of Harden’s face, including his iconic beard.

The brand sells a California Cabernet Sauvignon, a California Red Blend and their latest bottle, a Prosecco. Each bottle sells for $20 in the U.S.

Categories: Trends
Source: HIS Education