Nidhi Yasha is an Indian costume designer known for designing costumes for shows like RamLeela and Mahabharat and styling for Life OK’s show Mahadev.
Wiki/Biography
Nidhi Yasha was born in Patna on Tuesday, April 26, 1983 (40 years old; as of 2023). Her zodiac sign is Taurus. She completed her schooling in 1999 from St. Joseph’s Convent High School, Patna. Thereafter, she studied at Patna Women’s College from 1999 to 2002. She then studied a four-month course on “Building Luxury in Lifestyle Businesses” at IIM Ahmedabad. In 2005, Nidhi graduated from the Fashion Design Department of NIFT, New Delhi, and won a gold medal.
appearance
Height (approximately): 5′4″
Weight (approximately): 50kg
Hair color: black
Eye color: black
family
Parents and siblings
Her mother’s name is Renu Sinha and she is the principal of a government school in Bihar. Her brother’s name is Rishabh Anupam Sahay, he is a film producer, writer and visual artist.
Photos of Nidhi Yaksha as a child
Nidhi Yasha and her mother
Nidhi Yasha and her brother
husband and children
Her husband’s name is Pranjal Saxena and he is a screenwriter. She married Pranjal on November 19, 2008. The couple has a daughter named Raaga.
Nidhi Yasha and her husband
Nidhi Yasha with her husband and daughter
Profession
After graduating from NIFT, Nidhi Yasha was assigned to hold a senior position in “Beijing TMS Group” (a multinational fashion purchasing company), which was one of the first international positions at NIFT. At TMS Group, she led the design of a network of export companies managed from 8 offices on all continents. She has also worked with Impulse and House of Pearl Fashions for buying and exporting houses in Delhi. While working in a fashion house in Delhi, she traveled frequently for sampling and business development. In 2010, Nidhi Yasha founded the New York studio. In December 2018, Nidhi Yasha was recognized as an outstanding achiever by her school, St. Joseph’s Convent High School, Patna. She calls it the greatest achievement of her life. “Sleep with dreams and wake up with goals” is my motto, Nidhi Yasha said while addressing the students of the school. During the conference, when a student asked her how to deal with society when it starts questioning careers, Nidhi Yasha replied:
Just ignore it (Okay. You know and understand your dreams, and if your parents understand you, you are not responsible to society.”
Nidhi Yasha at her school St. Joseph Convent High School
Movie
She is known for designing costumes for films like Poltergeist, Jal (National Award-winning film), 1920 Evil Returns, Dangerous Ishq, Maximum, Zilla Ghaziabad and Policegiri.
TV/web series
Nidhi Yasha has worked for the serial Mahabharata on Star plus (the most expensive TV series in Asia at that time), Buddha on Netflix, Ramleela – Ajay Devgn Ke Saath, Devon Ka Dev Mahadev, Kuch Toh Log Kahenge, Chandragupta Maurya , Shobha Somnath Ki costumes design, Navya, Anhoniyon Ka Andhera, Durga, Savitri, Jodha-Akbar, State of Siege – 26/11 on Zee 5, 21 Sarfarosh – Saragarhi 1897, on Netflix and many other mythological TV shows.
international projects
Nidhi Yasha Studio designed and produced the costumes for the film Xuanzang Chaoge, a Chinese fantasy historical saga set in the Ming Dynasty. She has also designed costumes for writer Wong Kar-Wai and co-production company EROS.
Awards, Honors, Achievements
- Shobha Somnath Ki wins ITA Best Costume Award 2011
- 2012 “Shobha Somnath Ki” won the Indian Television Jury Award for Best Costume
- Won the ITA Best Costume Design Award for the TV series “Tenalirama” and “Alladin” in 2018
Facts/Trivia
- Nidhi Yasha is a member of FDCI (Fashion Design Council of India) and showcases her work at India Fashion Week twice a year.
- Nidhi was awarded the “Best All-round Performance Award” by the then President of India, Dr. APJ Abdul Kalam.
- With over 15 years of experience, Nidhi Yasha is the founder and director of luxury brand Nidhi Yasha and owner of Mumbai-based design firm NY studio.
- Nidhi Yasha always wanted to have a one-stop clothing destination in her career, so she founded NY studio in 2010 with the aim of transforming Indian rural textiles into urban styles.
- She has also worked with Swastik Pictures, one of the best production houses for making Indian mythology shows.
- She has designed costumes for many mythological shows and she revealed in an interview that she used to study historical documents to get the right look. She told IANS,
With mythology, you have to stick to scripture. There is a lot of temple art there. I studied the Vedas and Puranas and came up with this look many times. For these shows, there are no other references and the entire look is described in words only. “
- In 2015, she debuted her designs at a London Fashion Week show.
- Her brand Nidhi Yasha was nominated for “National Brand” at the Singapore Luxury Lifestyle Awards in 2016.
- The New York studio also collaborates with foreign universities to organize workshops and lectures on Indian fashion design.
- Nidhi was honored by the University of Hawaii at Honolulu at the “Bollywood and Beyond” event for her work on “Buddha.” She spent three weeks as an “artist-in-residence” giving numerous lectures at the university.
- In 2018, IIM-Ahmedabad included the New York Studio on its official website and marked it as one of the institute’s featured projects.
- In September 2019, Nidhi was invited to share her journey as a fashion designer at the Department of Anthropology of New York University, City University of New York, Rutgers University and Hunter College.
- She has served as an external assessor for NIFT, Symbiosis (Pune) and Sir JJ School of Art, Mumbai, where she delivered lectures on Indian Fashion Design.
- The New York-based studio retails its collections in multi-designer boutiques such as Ensemble in Mumbai, Collage in Bengaluru, Bombaim in Kolkata, Maalgaadi in Chennai and Avakasa in Ahmedabad.
- In 2019, she became the head of India operations and partner for North American Fashion Week, designing and leading the entire event in Seattle, working with designers from around the world.
- Nidhi Yasha says the television industry is far from reality. She said in an interview,
We believe in shine. This approach is very unrealistic here. We always pursue beauty and perfect clothing, which I disagree with and hope to change. “
- Nidhi believes that designing for films gives designers more freedom than designing for TV shows. She said in an interview,
Television is harder because you need to keep your outfit consistent with what the broadcaster wants. You usually can’t be very faithful to your research if the broadcaster doesn’t agree with you. In film, you have a lot more freedom. You only have to do one look test, and then you’re free to design for the entire span of the film. “
Categories: Biography
Source: HIS Education