Piyush Pandey is an Indian advertising professional and writer. He is the global chief creative officer and executive chairman of India at Ogilvy & Mather (agency). In 2016, he was awarded the Padma Shri Award. He is considered the “advertising man of India”.
Wiki/Biography
Piyush Pandey was born on Saturday, April 9, 1955, in Jaipur, Rajasthan, India (age 68; as of 2023). His zodiac sign is Aries. He studied at St. Xavier’s School, Jaipur. He holds an MA in History from St. Stephen’s College, Delhi University. He played Ranji Trophy cricket for the Rajasthan team.
Photos of Piyush Pandey (left) and Prasoon Pandey (right) when they were young
appearance
Height (approximately): 5′ 9″
Hair Color: Salt and Pepper
Eye color: black
family
Parents and siblings
His father worked in a cooperative bank in Rajasthan, and his mother, Bhagwati Pandey, died in December 2010. He has seven sisters including Rama Pandey, Tripathi Pandey and Ira Arun, and a younger brother named Prashun Pandey, who is a famous director of commercials. His sister Ila Arun (the elder) is a famous Indian singer and actress.
Piyush Pandey’s sister Ila Arun and mother
Piyush Pandey and Prasoon Pandey and Ila Arun
wife and children
In December 2000, he married former Ogilvy colleague Nita Joshi. They were both married before getting married. He even attended Nita Joshi’s first marriage.
Piyush Pandey and Nita Pandey
Profession
He also worked as a tea sommelier before entering advertising.
Advertising Major (Ogilvy & Mather)
In 1982, he joined Ogilvy, a British advertising and marketing agency, as head of client services in India. His advertising career began with a Sunshine Cleaner print ad as it was the first ad he ever wrote. He composed the patriotic song “Mile Sur Mera Tumhara” for the 1988 national integration movement. In 1989, he joined the creative department and designed many popular advertising campaigns in India including Pulse Polio campaign with Amitabh Bachchan with the tagline “Do Boond Zindagi Ke”, Fevicol campaign, Fevikwik campaign with the tagline For “Todo Nahin, Jodo” Ponds Ad (2010) the slogan was “Googly Woogly Woosh”, for Cadbury Dairy Milk ad campaign the slogan was “Kuch Khaas Hai”, for Vodafone ad campaigns Pug, ZooZoos and Asian Paints, the slogan was It was “Har Ghar” Kuh Keita Hai.
In 1992, he was promoted to creative director and later national creative director. In 1994, he became a member of its board of directors. Under his leadership, Ogilvy India topped the list for 12 consecutive years in Agency Reckoner, an independent marketing and advertising survey conducted by The Economic Times and Brand Equity. In 2004, he was appointed Executive Chairman of Ogilvy India and South Asia. During his 40-year career at Ogilvy, the company became India’s largest advertising agency. In September 2006, Piyush Pandey was nominated to the Ogilvy Global Board of Directors. He also mentors creative executives from around the world at the Berlin Creative Leadership Academy. During the 2014 BJP election campaign, he and his team came up with the popular slogans “Abki Baar Modi Sarkar” and “Achche Din Aane Wale Hain”.
In 2019, he was appointed global chief creative officer of Ogilvy. In September 2023, he was announced to take on a more senior advisory and leadership role at Ogilvy India with effect from January 1, 2024.
author
In 2015, he published his first book, Pandeymium: Piyush Pandey On Advertising.
Poster of the 2015 book Pandeymium – Piyush Pandey On Advertising
In 2022, he launched another book titled Open House with Piyush Pandey, in which he wrote about his work, thoughts and experiences. He also answered many of the questions people have asked him about advertising over the past few decades.
actor
In 1999, he co-wrote the story of the Hindi film Bhopal Express with his brother Prasoon Pandey. In 2013, he played the role of the Indian Cabinet Secretary in the Hindi political action thriller Madras Cafe.
Piyush Pandey in a still from the 2013 Hindi film Madras Cafe
Awards, Honors, Achievements
- The Economic Times named him the most influential figure in Indian advertising for eight consecutive years.
- In 2000, the Bombay Advertising Club named his ad for Fevikwik as the ad of the century and his ad for Cadbury as the ad of the century.
- Selected as Asian Creative Person of the Year by the Asian Media Awards in 2002
- The only Indian to win double gold at the Cannes Film Festival, he received the honor for the Cancer Patients Association’s anti-smoking campaign
- Won three awards at the London International Awards
- Received India’s first Silver Pencil Award at The One Show Award in 2002
- Invited to serve as a member of the Clio Awards jury in 2000
- The first Asian jury president in the fields of outdoor, news and film at the 2004 Cannes Lions International Advertising Festival
- Invited to serve as a judge for the 2007 Asia Pacific Advertising Festival Awards
- Received the Lifetime Achievement Award from the Advertising Agencies Association of India in 2010
- Won the Clio Lifetime Achievement Award in 2012
- Awarded the Padma Shri in 2016
- In June 2018, he and his brother Prasoon Pandey received the Saint Mark Lions Lifetime Achievement Award at the Cannes Advertising Festival in France.
Piyush Pandey and Prasoon Pandey receive 2018 St. Mark’s Lions Club Lifetime Achievement Award
Facts/Trivia
- Piyush Pandey loves to collect Ganesha idols.
Piyush Pandey and his collection of Ganesha idols
- In 2016, he gave a TEDx talk on “How to Tell an Unforgettable Story.” In 2018, he gave another TEDx speech with the theme “Change and constancy are like body and soul”.
Piyush Pandey in 2016 TEDx Talk
- In an interview, talking about the annual ritual he does every New Year’s Eve, he said:
Every year from 7 to 9 on December 31st, I will completely close myself in and ask myself what I have done this year. This determines whether I sleep well or not. It was an exercise to figure out if I was just traveling and doing this and that, or some actual work. “
Categories: Biography
Source: HIS Education