Post Malone is known for his musical collaborations with Blake Shelton, Taylor Swift and more, but now he’s teaming up with Oreos.
The singer, 29, worked with the classic cookie brand to create a first-of-its-kind swirled cream cookie. The limited-edition Post Malone Oreo cookies feature a sweet combination of “salted caramel and shortcrust-flavored creme,” according to a Wednesday, Jan. 22, press release. Swirly cream is sandwiched between chocolate and vanilla wafers.
“I can’t believe they let me make my own Oreo cookie,” Post Malone said. “I’m so happy everyone got to try the new flavor — I hope you love it as much as I do, because I think it’s the best Oreo ever!”
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Oreos
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“This is the first time Oreo has mixed in a cookie cream and they named it after me,” the “Pour Me a Drink” artist said of the cream combination.
The cookies will be embossed with nine different designs representing Malone’s most recognizable songs, including the sunflower from the double-diamond single of the same name and the butterfly from his “12 Carat Toothache” album cover.
Post Malone said USA Today that “like any other human being,” he eats Oreos “all his life.”
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Post Malone’s Limited Edition Oreo Cookies.
Oreos
The cookies will hit shelves on February 3rd, but will be available for pre-order starting January 27th.
This is not the first time that Oreo has collaborated with celebrities. Lady Gaga’s take on Oreos 2020 was a hot pink sandwich cookie with lime green cream inspired by her Chromatica album and contained three unique reliefs.
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Post Malone and his Posty Oreo.
Oreos
In January, Oreo announced six new versions of the sweet treat. One includes a Game Day Oreo that features five football-themed reliefs.
“Flavor innovation and collaboration, inspired by fan behavior, has become a mainstay in our playbook as a way to maintain relevance across our portfolio of snack brands,” said Tanya Berman, senior vice president at Mondelēz, Oreo’s parent company, in a written statement.
“With an iconic brand like Oreo, our challenge is to consistently raise the bar and discover new ways to engage our fans,” said Berman. “This collaboration with Post Malone sets a new standard. We hope fans are as excited about the brand’s latest hit as we are.”
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Post Malone previously partnered with Crocs in 2018, Bud Light in 2019, and Doritos in 2020. His latest album, F-1 trillionwas published in August 2024.
Categories: Trends
Source: HIS Education