A pizzeria in England is letting customers know exactly where they stand when it comes to the pineapple pizza debate.
Lupa Pizza in Norfolk is charging £100 ($122) for its Hawaiian pizza in the hope of encouraging customers to “make better choices when it comes to their pizza” after they aren’t fans of the controversial dish.
“We’re not pineapple fans here, and we don’t think anyone else should be,” Francis Woolf, the restaurant’s owner and chief fruit consultant, told PEOPLE.
“However, if people are desperate for pineapple on their pizza – then they should be prepared to pay £100 for it,” he says.
Lupa Pizza opened in June and sells the rest of its pizzas for $12 to $20, according to the British newspaper The Times.
Chef Quin Jianoran.
Denise Bradley / Newsquest / SWNS
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Their expensive Hawaiian pizza is listed on food delivery app Deliveroo, and customers can get 20% off on Thursdays, as noted on the restaurant’s Instagram — offering a silver lining of sorts for topping lovers.
The caption for the pizza on the app reads: “Yes, for £100 you can have it. Order champagne too! Go ahead, monster!” The dish was added to the restaurant’s order list after several requests, per The Times.
“It’s obviously a contentious issue,” Woolf tells PEOPLE of the pineapple-on-pizza debate. “Everyone is very polarized on this issue, but obviously [our restaurant] he takes it pretty seriously.”
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And the decision to up the price on their pineapple pizza has clearly worked, as Woolf says “no one has yet shelled out £100” for an order.
“We don’t think pineapple is a viable pizza topping and shouldn’t be there,” Woolf says. “Tropical fruit has no place on pizzas and I guess we wanted to make our point clear by charging £100 for it.”
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Despite the restaurant’s strong opinion against the dish, Woolf says he and his employees still love pineapple — in other forms of consumption.
“Here, we absolutely love the Pina Colada. I would say that these are all our favorite drinks,” he adds.
Categories: Trends
Source: HIS Education