Rihanna embraces her natural style.
The singer and beauty mogul, 36, shared a photo of her natural locks while launching a new Fenty Beauty product.
The “Umbrella” singer ditched her signature long dark hair in the ad and instead rocked her naturally short, golden brown curls. Along with the hairstyle, she was photographed with dramatic smokey eye makeup and nude lipstick with a brown shower.
Recent appearances feature Rihanna with longer hair, including a separate ad campaign for Savage X Fenty that launched on Tuesday, January 7. For the brand’s new line for Valentine’s Day 2025, the singer posed in red underwear and cascading dark brown hair with light pink highlights.
Then on December 16, 2024, she stepped out on a date with A$AP Rocky with long waves swept back from her face while wearing a comfortable yet chic look that included a pair of designer Crocs, a brown fur coat layered over a navy zip-up jacket and black biker pants .
The new hairstyle comes amid the upcoming release of Fenty Beauty’s new You Mist setting spray, which is said to have 12-hour wear. The finishing mist is alcohol, oil and fragrance free, according to a press release obtained by PEOPLE.
Rihanna attends the Savage X Fenty Celebration of Lavish Lace Debut at Nordstrom Century City on October 10, 2024 in Los Angeles.
Kevin Mazur/Getty
“I wanted to create a setting spray that really holds your makeup, but moves with you, not against you,” Rihanna said in a statement. “We spend time putting on makeup, we deserve it to last! You Mist gives you 12-hour wear that makes your skin look and feel better with every spritz.”
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The firming spray, which launches on January 17, is designed for all skin types and made with wild thyme extract to help hydrate the skin. It also contains ingredients that protect the skin from environmental stress.
Fenty Beauty shared the product on Instagram with the aforementioned photo of Rihanna rocking her natural hair and the caption, “Say hello to #YouMist Setting Spray – a skin-loving spray that keeps makeup going all day.”
The post went on to highlight the setting spray’s unique qualities, including 12-hour makeup wear, waterproof and transfer resistance, and pollution protection.
Categories: Trends
Source: HIS Education