“It’s time to screw up” — just ask Rob Lowe.
The Parks and recreation alum, 60, wore a shirt supporting Stella McCartney’s winter campaign at the designer’s Paris Fashion Week Spring/Summer 2025 Paris Fashion Week event on Sept. 30. Lowe’s white tank top said the “It’s About F—ing Time” message behind the designer’s sustainable, cruelty-free line in bold letters.
He paired that shirt with a purple colored suit with a chain stripe down the leg and a pair of white sneakers. Lowe was joined by his wife Sheryl Berkoff, who wore a black lace blouse and pants with a blazer and a dragonfly brooch.
Greta Gerwig, Natalie Portman, Tiffany Haddish and Jameela Jamil were also present at the event.
Rob Lowe 2024.
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The NSFW term for McCartney’s winter campaign calls wearers to action to make a difference and save animals by consuming more sustainable fashion products. There is no leather, feathers, fur or exotic skin in the collection.
The cruelty-free fashion line is made from 90 percent “conscious materials,” according to the designer’s website. It’s “a return to being our women—with exaggerated proportions, elevated textures and earth-friendly innovations.”
“The collection is focused on the foundations the brand is known for; a wardrobe of pieces Stella loves to wear, drawing from her life, personal archives and design DNA.”
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Eva Mendes and Raye appeared in advertising spots, posing with McCartney’s new pieces in the top half of the ads, with animals matching the sets in the bottom half.
“By saving animals, we will save Mother Earth, and thus ourselves,” reads the campaign.
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Rob Lowe and Sheryl Berkoff in 2024.
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“It’s About F—ing Time” comes from the designer’s father, Paul McCartney. He wore a shirt with the phrase when he was inducted into the Rock and Roll Hall of Fame in 1999. The designer has since accepted it as a “call to rally”.
Categories: Trends
Source: HIS Education