generalize
- New data confirms the importance of “Star Wars” to Disney+, with its 2024 viewership rating set to exceed 15.8%.
- Even without a live-action release this year, ratings patterns point to a strong preference for Star Wars.
- Lucasfilm’s upcoming live-action shows Acolyte and Skeletor will be the true test of Star Wars on Disney+.
New data confirms its importance Star Wars It’s Disney+, even though there aren’t any live-action movies coming out this year. Every streaming service’s success depends on its original content, and the same goes for Disney+. Star Wars has been central to the streaming giant’s success The Mandalorian The first season even premiered at the same time as the platform launched in 2019.But new data shows just how important it is Star Wars remains.
Every typeThird-party analytics company Luminate Streaming Viewership analyzed viewers who watched Disney+ originals in 2024. so far, Star Wars Accounted for more than 15.8% of ratings – lagging behind Percy Jackson and the Gods of Olympus (23.3%) and Marvel Studios (over 21.7%).This is useful for Star Warsespecially since the data shows a strong bias against live action, and this year all Star Wars The reality show has yet to be released.
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Star Wars remains vital to Disney+
This supports an earlier analysis in December that showed Star Wars In terms of original content, Disney+ is the hottest. Given the growing gap between shows, there are strong concerns that the series will struggle to maintain its momentum. But thankfully, ratings patterns suggest otherwise. Animated shows may have smaller audiences, but they’re still important, which explains why animation remains a priority for Lucasfilm and Marvel.
The real test, though, will come from Lucasfilm’s 2024 live-action show.Both are untested brands that are expanding Star Wars in surprising directions; acolyte The film, which will premiere on June 4, will introduce viewers to the end of the High Republic era, a century before the main Skywalker saga. skeleton crewSet to launch later this year, it will be set in The Mandalorian era, but with an entirely new cast.
At the same time, there is evidence that Disney is reducing its efforts to develop new products. Star Wars and Marvel content.Disney CEO Bob Iger has officially set a limit of two new Marvel TV shows per year, and a similar rule is likely in place Star Wars; skeleton crew has been mysteriously removed from the Christmas 2023 slate, possibly due to concerns about releasing too much, too soon.A new pattern is emerging and it will be fascinating to see how this affects both parties Star Wars and Disney+.
Source: Variety Show