Tallulah Willis Launches Her Collection with Kumi Kookoon Luxury Silk Brand: 'It Was Like a Kid in a Candy Store'

When Tallulah Willis was moving in 2021, she was trying to put together everything she would need to feel at home.

Already a fan of the luxury silk brand, Kumi KooKoon, 30, of Willis, was excited to add a blanket from the company to her decor. When the package arrived, “I opened it up and I saw this emerald green king size bedspread, and it literally took my breath away,” Willis tells PEOPLE. “I wrapped it around my body. I have a photo of me sitting on the couch with it and I said, ‘This is an experience. This is amazing’.”

Zoey Grossman

Willis was so impressed that she reached out to the company to thank them and in turn asked if she could help them with their marketing and social media to spread the word about their products: “I thought, oh my God, how this magical thing exists kind of a door that is guarded by the mere fact that no one knows about it?”

The Los Angeles-based entrepreneur and artist is now launching the brand’s capsule collection called Kumi KøøBuu, which includes vibrant new hues of dyed silk unique to her collection with items such as bedspreads, bedding, duvet covers and pillowcases.

Alejandro Laurel

Willis wanted to be very involved in the creative process. “I pitched them a lot of different ideas about coming in, managing the place, and then the idea of ​​focusing on the blankets came about,” explains Willis, who was diagnosed with autism last year.

“I really found myself particularly drawn to them, especially because they have a weight to them. And as I learn more about my autism and my sensory stuff, there’s something very safe and special about that feeling of weight.”

kumi kookoon

She was also very picky about the colors of the silks in her collection. “I got to choose whatever I wanted. It was like a kid in a candy store,” she says. “I really wanted something that could pop, especially because I always envisioned them on the couch, on the bed. They were so special in my mind, a centerpiece, a real statement. They’re works of art.”

Tallulah’s collection, Kumi KøøBuu, is available on the Kumi Kookoon website and @kumikookoonofficial on Instagram.

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Source: HIS Education