Travis Kelce first expressed his interest in Taylor Swift via a friendship bracelet (with his phone number on it) — and now it looks like she’s returning the favor.
The “Anti-Hero” singer, 34, was photographed at a party after the latest Kansas City Chiefs game, happily posing with her beau and blowing a kiss for the cameras. IN In some photos, it can be seen that she is wearing a gold bracelet with red beadswhich bore an uncanny resemblance to one sold by the Erimish brand that says “Trav” — the Chiefs star’s nickname.
The Missouri-based jeweler celebrated the moment on social media, re-sharing a photo of Swift and Kelce together with a red heart around a bracelet on her Instagram Story. At the top of the photo they wrote the words: “Spotted. Might just be another @erimish custom,” along with a link to a bracelet called “The Trav Custom.” Their website also has a link directing you to “Rate your AS SEEN ON TAYLOR bracelet here!”
“After the game in October, Randi Mahomes presented Taylor with a bunch of Erimish bracelets that had several different custom word bracelets,” Erimish Director of Retail Sarah Fretwell told PEOPLE. She adds that Swift’s latest bracelet appears to be a “Grass,” “It was definitely an option among the other ‘friendship’ style bracelets that were sent and/or gifted to Taylor!”
It wasn’t the first time Swift was seen wearing custom bracelets from the brand to send her man off sweetly — she was seen wearing their “87” bracelet in October.
Erimish’s co-owner Misha Wilson told Fox4KC that they make custom bracelets for many notables and mothers of NFL players), and their friend Randi Mahomes — Patrick Mahomes’ mother — asked if they wanted to make some for Swift.
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However, Wilson said they didn’t know if Swift had received the bracelets until they saw an ’87-style photo of her in the box.
“We had no idea she still had them. We didn’t talk to Randi or anyone. And then we just saw it all over the news, and we were like, ‘Oh, my God. Is that our bracelet?’ you know, and we were waiting for confirmation, and for sure!” Wilson told the news station.
“We sold more than we could have ever imagined just from that one bracelet,” she said. “We got a lot of people who didn’t even know we existed. They customize theirs, but a lot of people just order her favorite, you know, 13 and 87, his number. They order those numbers, but we also get a lot of custom numbers.”
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Erimish ended up announcing the new bracelet on his website in celebration of Swift’s 34th birthday, writing on Instagram: “The NEW Trav Custom Bracelet just went LIVE and a bonus 34% off custom collection in honor of the birthday girl herself! It’s time for your style to #shine.💋.”
The Erimish website notes that Swifties can “note” their own “as seen on the Taylor bracelet” with a link to the custom “Trav” bracelet, which is on sale for $21. Fans can also purchase a beaded bracelet featuring Kelce’s Kansas City Chiefs number, 87, along with hearts for the same price.
The company also has many other Swift-themed bracelets on sale that celebrate her in 1989 and Lover album, as well as other specific songs.
Categories: Trends
Source: HIS Education