Tony Danza’s daughters rarely appear in a cute campaign together with their mom Tracy.
To celebrate the launch of Joe’s Jeans’ new soft, stiff denim, the brand’s creative director, celebrity stylist Dani Michelle, joined forces for a multi-generational Mother’s Day campaign. The series features Tracy Danza alongside her two daughters, Emmie and Katie Danza.
“I think as we honor women on Mother’s Day, there’s something timeless about how denim works for every generation, baby for grandma, mother for daughter, a classic product,” Michelle tells PEOPLE exclusively.
When it came to shooting multi-generational subjects like Danzo (as well as Michelle and her own mom), the stylist says it was “overwhelming to see the love of each family captured in the photos.”
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Dani Michelle and her mom for Joe’s Jeans.
Ian Morrison
“Every laugh, hug and smile radiated through the lens and in those moments it was not about filming, but about this sentimental moment that each family shared with us,” she said.
Katie, 37, says appearing in the campaign alongside her sister and mum was a “no brainer”.
“Dani has been one of my closest friends since college and I trust her with all my heart,” she tells PEOPLE. “So when she asked us to participate, it was a no-brainer. The opportunity to photograph the three of us – in celebration of Mother’s Day – was something we couldn’t turn down. It was so special!”
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Emmie, Tracy and Katie Danza for Joe’s Jeans.
Ian Morrison
She adds, “We love spending time together, so being able to do something like this was a treat. And working with the Joe’s Jeans team was amazing. The energy on set was so much fun.”
As for her father, Katie says he “loves photos.”
“We did similar portraits when Emmie and I were kids, so it’s fun to have an updated version,” she says.
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Emmie, Tracy and Katie Danza for Joe’s Jeans.
Ian Morrison
Tony and Tracy separated in 2006 before divorcing in 2013. The Who’s the boss? alum also shares two children with his ex-wife, Rhonda Yeoman.
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Katie shared that despite their individual styles (and height differences), she, her mom, and her sister “definitely borrow things from each other.”
“We each have a pretty unique style,” she says. “Emmie is more edgy, my mum is very classic and I’m somewhere in between.”
The latest Joe’s Jeans campaign also stars Ashley Madekwe, Jamie Chung, Shanina Shaik, Jaime Dillon Ridge, Simone Harouche, Tori Praver Birnbaum, Brooke DeVard, Deepika Chopra, Dorianne Passman and Thea Segal.
Michelle also teamed up with longtime friend and creative advisor, Stephanie Suganami, to bring the vision of the shoot to life “capturing the love of a mother and the timelessness of denim in a series of portraits,” according to the release. The photos were taken by Michelle’s husband, Ian Morrison, in Los Angeles.
“The new fabric is amazing,” says Michelle of the latest denim launch. “We really created something different for the brand. And, like I said, I’m a denim girl, and so are my friends. Partnering with these brilliant, talented women who balance motherhood with their demanding careers seemed like a natural way to bring new styles to life.”
Categories: Trends
Source: HIS Education