It’s caroling season, and the Kelce brothers are getting in on the action — well, at least one of them is.
In a new festive ad for Garage Beer, which the brothers became co-owners of earlier this year, Jason Kelce shows off his vocal skills as Travis Kelce passes up his opportunity for a song, instead serenading his brother over FaceTime.
The Cincinnati brand’s holiday ad, unveiled Wednesday, Dec. 18, begins with Jason, 37, opening his garage to grab a cold one when he’s joined by a group of beer lovers for a one-of-a-kind rendition of “The First Noel. ”
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Holding candlesticks made from beer cans while cozying up in winter gear — including a Christmas sweater and hat for Jason — the crowd gathered in the NFL alum’s garage begins to sing “O Beer,” a song whose only two lines are “O” and “beer.” ”
After the song ends, the ad cuts to a festive title card that reads, “Happy Holidays from Garage Beer,” before revealing that it’s not quite over yet.
The phone rings off-screen and a clip appears of Jason taking a FaceTime call from Travis, 35. Without a second to waste, the Kansas City Chiefs tight end starts singing, performing a solo rendition of “O Beer” — until his brother interrupts.
“Grass. Travis. We already recorded it, Trav. It’s over,” he tells his enthusiastic brother, who lets out a disappointed, “Ah.”
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“Sometimes I lose track of the days,” he says, seemingly embarrassed by the scheduling error. Then, to end the conversation – and the commercial – a feigned frustration Jason throws his phone on the couch.
However, Travis doesn’t seem hurt by his absence from the song, as he shared the ad on Instagram Stories and wrote: “Happy Holidays 😂🍻🎄.”
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The brotherly duo first announced that they were co-owners of Garage Beer on their own New heights podcast in June.
They primarily decided to invest in the Cincinnati brand because they “like beer that tastes better”, they explained. “[This] it’s not creating, like, a fancy slogan or trying to make you, you know, have fewer calories and all that,” Travis said at the time. “No… if you like good beer, this is good beer.”
The podcast hosts also officially announced their participation by starring in a photo shoot, posing with some of the products in – you guessed it – a garage.
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Jason posted one of the photos on his own Instagram, along with a shot of a loved one trying a can at a gathering. “Trav and I are officially members of the @drinkgaragebeer team. No matter where you are, the garage brings joy and friendship,” he wrote in the caption.
“If you like beer that tastes like beer, you’ll love this beer,” he continued. “If you don’t believe me, believe @albertfrank5314 he’s been drinking beer since the 60s. He does prefer Keystone and Coors light for his daily shakers, but he said he likes them! Which is great support from everyone with a White Mustache!!”
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Source: HIS Education