Usher is known for his unique style, but for his latest partnership with SKIMS, the hitmaker strips down to his underwear.
With six days to go until the eight-time Grammy winner performs at the Super Bowl LVIII Halftime Show at Allegiant Stadium in Las Vegas, Usher is already having his best week ever, as he’s been revealed to be fronting the latest men’s campaign for Kim Kardashian’s loungewear, tailoring and underwear brand.
The images, revealed today, show the entertainment icon, 45, modeling pieces from two existing and often sold-out menswear collections, including the SKIMS Stretch 5” Boxer in Midnight the and SKIMS Cotton. 5 inch boxer in Vojnica.
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To celebrate SKIMS and Usher’s upcoming performances, the artist and Kardashian teamed up to very special project scheduled for February 9 at midnight ET.
At that time, an exclusive, digital download version of his new album Coming homefeaturing an alternate cover and a bonus track aptly titled “Naked,” will be available on Skims.com for one week only.
Usher x Skims campaign.
Donna Trope
In a statement, Usher called the experience “humbling” and a “full-circle moment.”
“Kim is a long-time friend of mine who has always been very supportive of my work, so the opportunity to work together on a campaign that supports both of our highly anticipated launches made perfect sense,” he said.
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On being a SKIMS fanatic, he added: “Given the way I move, comfort in what you wear is important. SKIMS is about accepting who you are, inside and out, and feeling empowered to express yourself authentically.”
Meanwhile, the SKIMS Mens restock will be available for purchase exclusively on SKIMS.com starting February 12th — just hours after Usher’s performance during which we’ll no doubt wear the pieces — with four new colorways (stone, midnight blue, army and willowblood ) and in sizes XS-5X with prices ranging from $16 to $44 for individual pieces and $42 to $98 for packs.
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Last week, Usher released his tracklist full of collaborations for the album, which features Burna Boy, HER, Latto and Jungkook among others.
He also revealed his own Super Bowl collaboration with the NFL, which will be available on February 7th.
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Usher x Skims campaign.
Donna Trope
The singer remained tight-lipped about the performance itself, deciding not to reveal the songs or the guests for now. However, Usher said the show will be a celebration of R&B music and black artists of the past.
“I didn’t start where I am now and I didn’t get there by myself,” he said during an interview that aired on Good morning America.
“So everybody that was a part of it, I carry them with me. All my fans, my loved ones — people who maybe felt like they were forgotten, they weren’t. I carry you with me when I walk on that stage that night.”
Shop SKIMS Mens Restock February 12th at skims.com.
Categories: Trends
Source: HIS Education