Vince Vaughn, Tom Brady and Wayne Gretzky team up for the Super Bowl! The three men are set to appear in an advert during the big game promoting sports betting app BetMGM.
Vaughn, 53, and Brady, 46, appeared together in the first teaser trailer for the ad on Thursday.
In the trailer for the comedy, Vaughn and Brady are about to address the camera about the ad, but then Vaughn keeps recommending that Brady move higher and higher so the camera can get a better shot. After all, the seven-time Super Bowl champion is off-screen. “Another big step?” Vaughn tells Brady. “And perfect.” “This feels personal,” Brady replies.
The 15-second clip is in preparation for a longer commercial that will air during Super Bowl LVIII on February 11 on CBS.
Gretzky, 62, will join Vaughn and Brady for the longer video, the company tells PEOPLE. Matt Prevost, BetMGM’s chief revenue officer, said in a statement that their ad will put the brand “front and center for the biggest audience in sports” during the Super Bowl in Vegas. “We couldn’t be happier with the talent we’ve assembled for the ad and the connection they have with our brand,” said Prevost. “We are recording the first ever @BetMGM The Big Game commercial didn’t go as planned,” Brady joked in a tweet Thursday. “Find out why 11/2/24.”
Never miss a story — subscribe to PEOPLE’s free daily newsletter to stay up-to-date on the best PEOPLE has to offer, from celebrity news to compelling human interest stories. The Super Bowl is the biggest ad buy of the year for companies looking to showcase their products to viewers on live television. Advertisers typically spend millions on in-game ads during events.
Last year, The Associated Press reported that several 30-second Super Bowl spots were sold to ad buyers for more than $7 million. Most, according to the AP report, sold for between $6 million and $7 million.
The campaign featuring Vaughn, Brady and Gretzky is being promoted as a “three-part, star-studded” advertising effort that will feature the “never-before-seen pairing of Tom Brady and Wayne Gretzky,” arguably the greatest athletes to ever play football and hockey, respectively.
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Source: HIS Education