The savviest business owners know that this is the perfect time to gauge customer satisfaction. It’s in your best interest to learn as much as possible about the type of shopping experience your customers get from your product or service. For example, Lowes Survey offers an efficient and targeted approach to obtaining customer feedback.
The trick is learning how to develop a survey that is interesting to your client. Surveys are time-tested tools for directly asking your customers what they think about your products or services. So how can you get the most out of your surveys?
Determine your goal
With the internet, smartphones, and social media, it’s easier than ever to research your base. However, this fact by no means automatically guarantees success. Keep in mind that even Fortune 500 companies are not immune to failed surveys.
The idea that you want to improve the overall user experience is a clear goal. However, it’s easy to get distracted and get lost in multiple topics. If you are interested in receiving feedback on your product, please keep it up.
Follow the most effective channel
Since there are multiple ways to send a survey to your customers, you are not limited to just one channel. It is essential to monitor the results and evaluate the advantages and disadvantages of each channel. Email is the most effective tactic, but the downside is a diminishing response rate.
If you have an app or website, you can open some questions, but not all visitors are customers, leading to incorrect results. Alternatively, you can share the survey via social media, but this channel has the same drawbacks as a website.
Respect your audience’s time
Wherever you go, you can expect to have a customer service representative. As such, keep this in mind when preparing a survey for your customers. An effective survey would not take a customer more than a minute or two.
Most people are put off by the request to complete a survey. Even your most loyal customer won’t spend more than a “minute or two”, if any, completing the survey. The longer the survey, the less effective it is.
Ask open and neutral questions.
Avoid biasing questions in your favor, rather ask direct questions but stay out of your customers’ privacy. You can learn a lot by including yes or no and multiple choice questions. Adding questions that allow respondents to add answers will tell you something you may not have thought of.
Unintentional questions such as “please share your thoughts and comments here” should also be considered. While it’s natural to want positive feedback, don’t let it lead you to rig the survey in your favor. Allow your customers to express their true feelings.
offer an incentive
A research study by Forrester Research found that companies that did not offer an incentive to interviewers failed. For one thing, users didn’t respond to the survey and the user experience went off the rails for three years.
Every business depends on a survey for various reasons. Surveys allow you to discover the true sentiment of your customers.