Zac Efron Sports Lumberjack-Inspired Overalls and Rubber Boots While Launching New Kodiak Oatmeal Flavor

Zac Efron is up to something!

The actor (37) welcomed the new year with Kodiak by launching a new oatmeal with apple, brown sugar and pecan. For the campaign, he wore a lumberjack-inspired outfit as he was photographed in a brown jumpsuit, a red and navy flannel top, and black rubber boots.

The photos show Efron posing with his dog in the fields of Kodiak and in front of a truck full of other health food brand products.

Zac Efron and Kodiak launch a new oatmeal with apple, brown sugar and pecan.

Courtesy of Kodiak

“Developing this oatmeal with Kodiak was such a fun experience,” Efron, Kodiak’s brand director, said in a statement. “My goal was to create an oatmeal that’s really tasty and really good for you—so with less sugar and more nutrients.”

“I think we’ve succeeded and I’m really excited for people to try it,” he added.

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The Iron Claw Star continued to share its appreciation for Kodiak by donating a portion of sales to non-profit organizations working to preserve wildlife as part of the brand’s “Keep It Wild” initiative.

Zac Efron and Kodiak launch a new oatmeal with apple, brown sugar and pecan.

Courtesy of Kodiak

The oatmeal, which hit shelves on January 1, includes chia seeds, pumpkin seeds and cranberry seeds in the recipe — said to be Efron’s favorite. It is made from 100% whole grain, and contains 14 grams of protein and prebiotic fiber.

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“We are so excited to be launching this limited edition Apple Brown Sugar Pecan Oatmeal with Zac,” said Chief Marketing Officer Cory Bayers. “Packed with protein and nutrient-rich ingredients, this oatmeal inspires consumers to get out and live epic outdoor adventures. It also connects to one of our core values ​​of giving back, ensuring today’s youth enjoy the wild places of tomorrow.”

Zac Efron and Kodiak launch a new oatmeal with apple, brown sugar and pecan.

Courtesy of Kodiak

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On Dec. 30, Efron and Kodiak shared a joint Instagram post to tease a new oatmeal flavor. “We’ve been cooking something really good here,” read the headline. “You could say it’s a real winner in the kitchen and in your heart. Something that not only tastes good, but also makes you feel good.”

The post included a video of the Emmy winner eating oatmeal while hiking in the mountains. As the clip continued, it showed snippets of the collaborative process between the actor and the company.

Zac Efron and Kodiak launch a new oatmeal with apple, brown sugar and pecan.

Courtesy of Kodiak

“These past few years with Kodiak have been a wild ride,” Efron said in a voiceover. “It’s a natural partnership because we both love being outdoors and eating really good food. The adventure continues with the launch of a brand new oatmeal, but I wanted to make one that’s a little better for you – less sugar, more protein, prebiotics.”

In August 2023, Efron teamed up with Kodiak to launch his “Keep It Wild” campaign in partnership with the Vital Ground Foundation.

“One of the best things about our partnership is that I’m not just lending my name to the brand; they’re actually giving me the opportunity to roll up my sleeves and collaborate on everything from new products to ideas like branded apparel,” Efron shared. Forbes in 2022

Categories: Trends
Source: HIS Education