Matcha lovers keep yourself – there can be a smaller matcha on the horizon.
Increased global demand for green, tea powder that many lovers of drinks and health adores. The Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) says that Match production increased from 1,471 tonnes to 4,176 tons – about 185% increase – between 2010 and 2023, according to data Japan Times. Maff also says that more than half of Matcha manufactured in Japan is now exporting internationally, on the way out.
Japan Times They report that many experts in the industry believe that the global increase in Match is double: increased awareness of the health benefits of drinks rich in antioxidants, as well as increased visibility on social media.
Shiori Yuen, who runs a foreign division for a tea company based at the UJI, told the socket that Match’s orders even grew up in relatively new markets in the Middle East and Africa.
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“On their local social media, and also on Instagram, people started making Matcha Lattes or even flavored Match and other matcha drinks with syrup, so this is one of the reasons that the trend in the Middle East is growing,” Yuen said.
As he speaks GuardArthur Tong, co -founder of Sydney Tea Taea Crafts suppliers, said that, although the lack primarily affects the higher quality of Match, which is used in many cafes, he could also start lowering all the way to the possibility of lower degree.
“The primary disadvantage lies in the organic ratings of Latte, but … over time, as people are looking for alternatives, both the upper and lower and non-organic classes may be affected,” he told the socket.
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However, the Global Japanese Tea Association says that relief is in sight – at least temporarily – with the upcoming Matcha harvest.
Matcha Latte (Stock Image).
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The association notes that Matcha, which can only be made from tea leaves harvested in the spring, is scarce by nature, so the fact that supplies fall after winter is not necessarily a new phenomenon. He also notes that, unlike other teas, tanch – what is the type of leaf from which the match is derived – must be grounded in fine powder, the process that takes time. They say that the grinding facilities at first could not follow the sudden demand jump, but that can be eliminated.
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The Association further says that the Japanese government has announced new subsidies to encourage local tea breeders to focus more on growing tenchs than other forms of tea, which should help prevent the future deficiency.
Categories: Trends
Source: HIS Education