Amazon Prime Video To Begin Running Ads in January

Amazon Prime Video users will notice a new addition to the streaming service in the new year: commercials.

After announcing last September that “Prime Video shows and movies will include limited ads,” Amazon has set a January 29 launch date for the change. The ad-free option will be available to users for an additional $2.99 ​​monthly fee, for which Amazon has opened pre-registration.

“This will allow us to continue to invest in engaging content and continue to grow that investment over a long period of time. We aim to have significantly fewer ads than linear television and other streaming television providers,” the company’s message said. e-mails to its members and on their user account it reads.

Prime Video logo.

Amazon Prime Video

Amazon’s Prime Video service will start including ads early next year

The change will not bring ads to content that is rented or purchased.

In addition to the US, Amazon also plans to bring ads to its users in the UK, Germany and Canada. Users in France, Italy, Spain, Mexico and Australia can expect the change to appear later in the new year, according to a previous press release, which also noted that Amazon has no plans to change the current price of a Prime membership.

From now on, users can access Prime Video through a stand-alone subscription for $8.99 per month or through an Amazon Prime account that costs $14.99 per month or $139 per year.

Prime Video is home to many original series including My summer is beautiful, List of terminals, and Swarm.

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Courtesy of Prime Video

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Amazon noted in its previous press release that the company has continued to invest heavily in Prime Video.

“Prime Video offers a great selection of movies and series, including Amazon Originals and live sports. Amazon MGM Studios earned 68 Primetime Emmy Award nominations this year, marking the studio’s biggest year ever, with series that have been praised by critics and fans alike. The wonderful Mrs. Maisel becoming the most Emmy-nominated streaming comedy with 80 nominations over five seasons,” the company added.

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“The Marvelous Mrs. Maisel”.

Philippe Antonello/Prime Video

Earlier this year, Netflix also changed its streaming service, charging users an extra $7.99 per month if they plan to share access with viewers outside the household.

About the change, which took effect in May, the company wrote in a blog post that they recognize that viewers “have many entertainment choices.”

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“That’s why we continue to invest heavily in a wide variety of new movies and TV shows — so that no matter your taste, mood or language, and no matter who you’re watching with, there’s always something satisfying to watch on Netflix,” the company added.

Categories: Trends
Source: HIS Education

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