CADBURY has confirmed it has discontinued the popular Christmas chocolate bar and customers are demanding its return.
The chocolate maker released its Dairy Milk Winter Orange Crisp chocolate bar this holiday season.
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Cadbury has confirmed that Winter Orange Crisp Dairy Milk has been discontinued Credit: Iceland
The 360g bar is made of smooth chocolate enriched with sharp orange crisps and has become a festive favorite for chocolate lovers.
Customers have previously called it “delicious” and “my favorite chocolate ever.”
It was released at the same time as the Dairy Milk winter mint crisp bar, which also proved to be a hit with customers.
But this week, the manufacturer announced that the bar was being pulled from stores to make room for more flavors.
It comes after one X user asked Cadbury if the bar would be back on shelves this Christmas.
They wrote: “@CadburyUK will you be bringing back the orange festive crisp bar this year? Pleeeeeasse.”
The company responded, writing: “Hi, we’re always tweaking our Christmas offer to make sure there’s something new for everyone. We’ve made a few updates this year that we think you’ll love.
“We understand that some people will miss the Dairy Milk Orange Crisp Bar.
“Who knows, maybe we’ll see them again next year. Hopefully this helps.”
A disappointed customer replied: “Fingers crossed it’s back next year! Me and my friends miss it!”
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A spokesperson for Mondelēz International said: “At Cadbury we are proud of our long-standing heritage of delivering treats that our fans have enjoyed for over 200 years and we are always adapting our Christmas offer to ensure it reflects changing consumer tastes, and there are a range of options available to enjoyment.
“Accordingly, the Cadbury Dairy Milk Orange Crisp Bar is no longer available, but we have many other tasty options for consumers to choose from in our 2024 festive line-up, including some exciting new treats as well as our beloved Christmas classics and returning favorites such as Cadbury Dairy Milk Mint Crisp Bar.”
Cadbury regularly refreshes its product range to introduce new favourites.
Earlier this year, it discontinued another orange-flavored bar – Dairy Milk orange.
The 180g snack was launched in 2021 following the rise in popularity of chocolate and orange products.
This included Cadbury’s Orange Twirl 2019 and Buttons and Fingers 2020, as well as Tesco’s Chocolate Orange Bourbons.
After he announced that his iconic Dairy Milk bar would be launched with a fruity twist, fans were initially delighted and rushed to buy it.
Changes to popular chocolate treats can hit fans hard.
Shoppers were alarmed in January after they noticed Dairy Milk Marvelous Mix-ups with Oreos had been pulled from shelves.
They were similarly devastated to discover that Cadbury Dairy Milk with 30 per cent less sugar had also been axed, as had Peanut Caramel Crisp bars.
This year, Cadbury has also come under fire for downsizing from seven packs of Animals Biscuits to five packs, although the price remains the same.
Why were products left out or recipes changed?
ANALYSIS by Chief Consumer Reporter James Flanders.
Food and beverage manufacturers have been known to change their recipes or drop products altogether.
They often say that this is due to the changing tastes of customers.
There are several reasons why this might be done.
For example, government regulations, such as the “sugar tax,” force companies to change their recipes.
Some manufacturers may choose to adjust ingredients to reduce costs.
They may opt for a cheaper alternative, especially when costs rise to keep prices stable.
For example, Tango Cherry disappeared from the shelves in 2018.
It recently returned after a six-year absence, but as a sugar-free version.
Fanta removed the sweetener from its sugar-free alternative earlier this year.
Suntory has changed the taste of its flagship energy drinks Lucozade Original and Orange.
While the amount of sugar in each bottle remains unchanged, the supplier has replaced the sweetener aspartame with sucralose.
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Source: HIS Education