Barbie just got a cool girly look.
Mattel has tapped celebrity stylist Maeve Reilly to present a trendy version of the iconic doll inspired by her signature street style style. Reilly, whose clients have included Hailey Bieber, Megan Fox and Eva Longoria, tells PEOPLE that the partnership is “the greatest honor.”
“Barbie is an icon and it was a huge honor and moment for my inner child,” she says. “Just genuinely nostalgic.”
Like many others, Reilly grew up playing with Barbies and even had her own “weird Barbie” (made famous by Kate McKinnon’s role in 2023). Barbie).
“I was definitely experimenting and doing things and trying different outfits,” the stylist recalls. “As a young child, I think Barbie is an amazing opportunity to develop your creativity and come up with different combinations.”
Barbie styled by Maeve Reilly.
Mattel
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Reilly’s Barbie serves as a snapshot of current fashion trends, many of which stem from the stylist’s looks for her celebrity clients. The doll’s white tube top, wide-leg jeans and oversized leather jacket are reminiscent of the cool-girl aesthetic perpetuated by stars like Bieber and Fox.
“I came up with different mood boards, and we went back and forth with what we thought it should look like,” Reilly says of the year-long design process with Mattel. “I really wanted to capture this moment…I also wanted it to be something that I would wear, that my clients would wear. I’m sure I’ve probably styled this exact look on clients before.”
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Barbie styled by Maeve Reilly.
Mattel
But rather than being inspired by a particular muse, Reilly says Barbie is “really just a reflection of how much people like to recreate the looks of their favorite celebrities and how much it’s possible today.”
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“What I love about my job is watching people recreate the look,” she continues, “and I feel that’s reflected in Barbie’s look.”
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Designed by Maeve Reilly Barbie.
Mattel
In addition to designing her own Barbie, Reilly launched her own fashion label, Local Love Club. A portion of her brand’s proceeds support the Kind Campaign, a non-profit organization dedicated to spreading awareness about bullying through school assemblies and educational programs.
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Designed by Maeve Reilly Barbie.
Mattel
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This mission is no different from the message he wants to send to his Barbie.
“I think it’s just about telling people, ‘Be yourself. Be your most authentic, daring, creative,'” says Reilly. “And never, never give up on your dreams. I don’t think I could have dreamed this big, honestly… And so, I just think it’s a message to everyone to just keep chasing those dreams, because you really never know what you can do happen.”
Barbie Styled by Maeve Reilly retails for $45 and is available at Mattel Creations starting Tuesday, October 22nd.
Categories: Trends
Source: HIS Education