Cheetos Drops a New Permanent Flavor Inspired by a Super Bowl Party Staple

Chicken wings have competition in your football watch party snack spread.

Cheetos Crunchy Buffalo is the newest permanent addition to the chip brand’s lineup. The snack, which is now available in stores, combines the cheesiness of classic chips with the spiciness and slight heat of Buffalo sauce.

The Cheetos Bowl is meant to pay homage to chicken wings, combining the taste of a bar food staple with the texture of a typical crunchy Cheetos. But the brand has no plans to replace Buffalo chicken wings.

Frito-Lay senior vice president of marketing Tina Mahal said in a statement, “While we know there’s no beating Buffalo wings as a daytime favorite, Cheetos Crunchy Buffalo proves that being second best can taste just as good.”

Cheetos Crunchy Buffalo flavor is available in stores nationwide in 8.5 oz. bags.

Doritos is also adding new chip flavors in time for the Super Bowl.

Kraft Singles is releasing new flavors of cheese slices for the first time in nearly a decade

Doritos launched four new Dynamite flavors earlier this month. Doritos Dinamita Flamin’ Hot Queso, Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime join the original Chile Limón flavor.

Rolled chips are the subject of this year’s Doritos Super Bowl ad, PEOPLE exclusively revealed on Jan. 10. Wednesday star Jenna Ortega goes after Doritos’ new Dynamita Rolled Chips in the snack brand’s Super Bowl ad, which will air during the Feb. 11 game. PEOPLE got an exclusive first look at the 15-second teaser.

Jenna Ortega stars in a Doritos Dinamita Super Bowl commercial.

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Frito-Lay

In the teaser, Ortega, 21, uses her scream queen talents. He walks down the grocery store, looking around until he spots something that makes his eyes widen in fear.

“Oh no,” she says, looking apprehensively at something off camera. “Not!”

The camera pans, showing an empty shelf where Doritos Dynamite should be.

“No, no, no, no, no, no, no,” she continues, her brows furrowed and her hands clutching her hair in stress. Ortega grimaces and whispers, “This is not good,” as the date of Super Bowl LVIII appears on the screen.

Categories: Trends
Source: HIS Education

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