Christina Aguilera Doesn’t Want Women to Be ‘Shamed’ or ‘Scrutinized’ for Their Sexuality (Exclusive)

Christina Aguilera doesn’t hold back when it comes to standing up to sexism.

The Grammy-winning superstar appears on the cover ADWEEKIn the February 2024 issue, PEOPLE can exclusively reveal, she opened up in an interview about working against society’s double standards and how her sexual wellness brand Playground is doing just that.

“This was a very comfortable and natural space that I entered because [sexuality] is such a big part of my life, my world, my music,” Aguilera, 43, told the outlet after launching her brand last year.

Christina Aguilera promotes sexual health: ‘There are 4 different places around my vagina that I can orgasm from’

Christina Aguilera on the cover of ADWEEK.

ADWEEK

“I experienced firsthand the double standards [put on women]; and I was ashamed for being open, for expressing myself sexually and trying to own my body, and for trying to empower other women. People are afraid of that,” said the performer of “Dirrty”.

Playground soft-launched in June 2022, before Aguilera was revealed last year as co-founder and chief advisor to the brand. According to the powerhouse singer, she wanted to create a “safe space” in the sexual wellness market for women, as she felt it was largely made up of products “made and packaged for men, or for men and ‘their wives’.”

Since releasing provocative and defiant songs like “Dirrty” and “Fighter” early in her career, Aguilera has remained outspoken about women’s issues. With Playground, she is expanding her mission to uplift and support others in the field of sexual health.

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Christina Aguilera.

Viat Mohindra

“[Women] they go through a lot with their sexuality,” she told ADWEEK. “We’re shamed, we’re labeled, we’re scrutinized. It’s time for it all to end. This is the future of this brand; it’s about opening the door for new conversations, [encouraging women] to take better care of and be aware of their bodies and themselves.”

The “Candyman” singer is mother to 9-year-old daughter Summer Rain (whom she shares with Aguilera’s fiance Matthew Rutler) and 15-year-old son Max Liron (whose father is Aguilera’s ex-husband Jordan Bratman). Part of the inspiration behind her work with Playground is to reduce the stigma around discussing female sexuality.

“I want to [my daughter] growing up without feeling shame or stigma and feeling comfortable as a woman,” says Aguilera. “I want my son to understand and appreciate women’s struggles and what they go through, and to feel part of the conversation as well.”

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Christina Aguilera, Matthew Rutler, Max and Summer Rain in Los Angeles in October 2019. Axelle/Bauer-Griffin/FilmMagic

In an interview with PEOPLE about Playground last year, Burlesque star revealed that she has open conversations about sexual health with her children.

“At this point in my life and as a mother, it’s very important to me to open up this conversation with my daughter and make sure she feels empowered early in her life to feel comfortable asking me any questions,” Aguilera said at the time. . “Simplifying information and simply making it a reality. This is not something we should be afraid of or ashamed of.”

When it comes to talking to her children, Aguilera told PEOPLE that it’s important to “know your audience” and not “overload the developing brain.”

Christina Aguilera at the Grammy Awards in Los Angeles on February 4, 2024.

Alberto E. Rodriguez/Getty

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“It’s very important that I’m honest with my kids, but I simplify it in a way that they can understand and digest. I never want to push things so scary that it’s going to cause anxiety or fear, even scary topics,” she explained. “I really try to make sure it’s done very simply and that I always know that their body is their playground.”

“It’s up to them to decide how it’s going to be used, how it’s going to be handled, how it’s ultimately going to be respected,” Aguilera added.

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Source: HIS Education