- Siggi’s is giving away $10,000 to people who can live without their smartphone for a month
- The company says the average person spends 5.4 hours on their phone every day
- The contest, which requires an essay, is open until January 31 to anyone over the age of 18.
One company is offering a tantalizing opportunity to anyone who might want to lock their smartphone for a month.
The organizers behind the contest — sponsored by Siggi’s Dairy (aka siggi’s) — launched a “digital detox” challenge that comes with a sweet prize: $10,000.
“We believe in the power of a simpler life with fewer distractions,” the company said in a statement. “One of the biggest distractions in our lives today is the phone. In fact, the average person spends 5.4 hours on their phone every day.”
The company said 10 grand prize winners will receive cash, as well as a smartphone compartment to give up their phones, a replacement flip phone, a one-month prepaid SIM card and three months’ worth of yogurt.
Missouri man tells woman ‘I don’t want you to wreck my car’ after winning $2 million in drive-thru
The contest is open from now until January 31.
Potential detoxers (anyone 18 and older) must write a 100-500 word essay explaining why they need a digital detox and describe how detox would positively impact their life and align with Siggy’s “brand philosophy,” according to the company .
Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best PEOPLE has to offer, from celebrity news to compelling human interest stories.
Essays will be evaluated according to coherence with the topic, creativity and original expression, according to the competition rules.
Woman wins $25,000 a year for life in first lottery attempt: ‘That’s enough money to change my world’
“Our brand ethos is about stripping away the unnecessary, and just like fewer ingredients in yogurt, we believe fewer digital distractions can make life more satisfying,” Kristina Drociak, director of PR and digital strategy at Siggi, told Fox Business.
On or around Feb. 15, the winners will be announced, and that’s when the challenge — conducted on an honor system, a company representative told PEOPLE — will truly begin.
Categories: Trends
Source: HIS Education