Demi Moore Is the Ultimate Fall Fashion Muse in J.Crew's Iconic Catalog – Yes, the Catalog Is Back!

Demi Moore and J. Crew teamed up for the ultimate dose of nostalgia this fall.

To mark the relaunch of the retailer’s iconic catalog, the actress, 61, appears as one of four cover stars for the Fall 2024 issue.

As an avid J. Crew fan and collector, Moore’s presence in the campaign “brings a fresh yet nostalgic energy, embodying the essence of J. Crew’s blend of urban and coastal aesthetics, multi-generational appeal and commitment to quality classics,” the brand shares in a press email. .Crew changed the landscape — not only in what it put out in clothing, but in approach — as we discovered,” Moore tells PEOPLE exclusively. “The catalog is not really considered chic. Before, you’d think, ‘Oh, my grandma might buy that, but I can’t.’ And the J.Crew catalog opened up a whole new world — a complete lifestyle.”

Demi Moore for J. Crew.

Max Farago

For a nostalgic feel that’s authentic to the brand’s city-to-coast heritage, the fall campaign is shot exclusively on film in the Hamptons and New York City.

The PEOPLE Puzzler has arrived! How fast can you solve it? Play now! In the stunning images, Moore dons a range of comfortable yet chic ensembles that are sure to inspire your fall wardrobe. One snap shows the star sitting on a chair while showing off a bold red sweater, crisp white trousers and a pair of hiking boots.

Demi Moore for J. Crew.

Max Farago

Demi Moore is harsh on her photos until she remembers this advice from a stranger that ‘stuck with me’

In another, Moore pulls on an island sweater that’s paired with a pair of relaxed-fit jeans. She also wears a classic dark brown coat and her signature long dark hair falls around her shoulders.

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Demi Moore for J. Crew.

Max Farago

While the revamped catalog draws inspiration from J. Crew’s beloved 1990s publications, it also marks a new era for the retailer. Created in collaboration with Parisian creative design studio Atelier Franck Durand, the catalog will feature a new roster of photographers for the brand (including Laura Jane Coulson, Dougal Macarthur, Max Fargo and Theo Wenner), as well as rising models and multi-generational faces.

Demi Moore for J. Crew.

Max Farago

Available September 4th at all J. Crew stores, the Fall 2024 edition is also offered as an immersive in-app experience and will be integrated into future in-person brand activations.

Categories: Trends
Source: HIS Education