All Kristin Juszczyk dreamed of was walking into an NFL stadium and seeing people wearing her designs. And now that fantasy has become her reality.
“My real goal has always been to dress the fans,” the wife of 49ers running back Kyle Juszczyk tells PEOPLE in an exclusive interview about her partnership with FedEx as it teams up with the global delivery company ahead of the 2024 Super Bowl.
During the interview, the designer, who also recently secured an NFL licensing deal that gives her the ability to use the NFL logo on her apparel, including menswear and womenswear, reflects on the incredible momentum her career has taken this season, as she quickly became the face of NFL looks for game day, creating custom pieces for Taylor Swift, Brittany Mahomes, Simone Biles, Olivia Culpo, Taylor Lautner and herself.
The attention, however, comes after years of being told “no” and that she wasn’t good enough to break into the fashion space.
“I’ve been in this for a couple of years and I’ve been told a lot of times, ‘no’ or that we just don’t have the space for it,” she says, recalling her first NFL design, which was a pair of sweatpants and a crop top. “This is something I’ve been so passionate about. I feel like there’s a big gap in the market and I have so many designs that I know women want. It’s just a question of whether we can market it.”
Kristin Juszczyk presents one of her handmade game day designs.
Kristin Juszczyk/Instagram
Although Kristin says she always had goals, she never expected to be in the position she is in today.
“I just can’t thank everyone enough for their positivity,” she says. “It’s my love and I think people can feel how much I love it and how passionate I am about it.”
“I just want other women, and even not just women, I want men to feel comfortable and confident in what they wear to the game. And everyone deserves to be able to show their creativity as well,” Kristin, who married Kylie in 2019 year, he adds.
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Kristin explains that inspiration for her outfits comes from a variety of sources, from thrift stores to favorite silhouettes and even fans. For example, the idea for her viral puffer jackets came from observing men at her husband’s games wearing their jerseys over oversized jackets.
“I just look at them and think, why hasn’t there ever been a jacket that doubles as a jersey for these cold games? Everyone wants to stay warm while representing their favorite player and team.”
“Then I had a ‘Eureka moment’ and a light bulb went off. I thought, ‘I’m going to make a jersey jacket,'” she continues. – The evolution of that idea started from there.
Designer Kristin Juszczyk lands NFL licensing deal after her custom Chiefs coat for Taylor Swift goes viral
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Kristin Juszczyk wears a custom match day look.
Kristin Juszczyk’s Instagram
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Looking back on this season, Kristin has had plenty of exciting moments, from witnessing Swift, 34, and Mahomes, 28, don her matching red puffers to the suspense of turning the sleeves of her handmade NFC Champion jacket inside out to reveal a secret. message “The Super Bowl has arrived.” (Yes, she says she asked Kyle for permission for superstitious reasons.)
However, the most memorable moment in her career as a designer so far, she says, was hosting the Women of the Niners event at Levi’s Stadium in December. During the event, she participated in a panel discussion and had the opportunity to decorate and embroider jackets with fans.
“One of my friends always told me that it takes a hundred ‘no’s’ to get to your first ‘yes’. So whenever I heard ‘no’ I thought, okay, one step closer to my ‘yes’. When I came home from that Women of the Niners event, I met so many amazing women and felt incredibly inspired. I thought to myself, okay, I got my ‘yes’. This was the ‘yes’ I was looking for.”
Categories: Trends
Source: HIS Education